Britannia Milk Bikis Cream Biscuits - 188g

0 reviews
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Delicious sweet and creamy treat for all ages
  • Made with real milk for an authentic taste
  • Light and crispy texture perfect for snacking
  • Convenient packaging ideal for on-the-go enjoyment

Market-Based Score (India)

76/100 (3.80/5)
Good value
Britannia Milk Bikis Milky Sandwich Cream Biscuits offer a strong value proposition in the competitive Indian snack market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 7,914
Total / Avg 4.40★ 7,914
Consensus: 4.40★ from 7,914 total reviews
Rs.50.00 Rs.50.00
Best price from Amazon.in Amazon.in
Key Features
Category Biscuits
Weight 188g or upwards
Price 50.00
Description Delicious treat with creamy filling and crispy texture.
Pros Convenient packaging, satisfying crunch.
Cons High sugar content, may be too sweet for some.
Details
Britannia Milk Bikis Milky Sandwich Cream Biscuits are a delicious treat for anyone looking for a sweet and creamy snack. These biscuits are made with high-quality ingredients and have a rich and creamy filling sandwiched between two crispy biscuits.

Key features of these biscuits include their creamy filling, which is made with real milk for a delicious and authentic taste. The biscuits also have a light and crispy texture, making them perfect for snacking on-the-go or enjoying with a cup of tea or coffee.

These biscuits are ideal for children and adults alike who enjoy sweet treats with a creamy twist. Whether you're looking for a tasty snack to satisfy your sweet tooth or a quick bite to keep you going throughout the day, Britannia Milk Bikis Milky Sandwich Cream Biscuits are a great option.

Pros of these biscuits include their convenient packaging, making them easy to take with you wherever you go. The creamy filling is also a favorite among many consumers, and the biscuits have a satisfying crunch that makes them enjoyable to eat.

Cons of these biscuits may include their high sugar content, which may not be suitable for those watching their sugar intake. Some consumers may also find the biscuits to be too sweet for their liking, especially if they prefer a less sweet snack option.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Creamy filling and sandwich format align with current snacking trends Nielsen
Brand Strength 20 18 Britannia is a trusted brand with strong market presence Euromonitor
Category Momentum 20 15 High demand for innovative snack options in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market GfK
Competition 10 8 Facing moderate competition from local and international snack brands IRI
Use-case Advantage 5 5 Versatile snacking option suitable for various occasions Kantar
Final Market Score 100 76/100 (3.80/5) Britannia Milk Bikis Milky Sandwich Cream Biscuits offer a strong value proposition in the competitive Indian snack market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Creamy filling and sandwich format align with current snacking trends
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Britannia is a trusted brand with strong market presence
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: High demand for innovative snack options in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from local and international snack brands
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile snacking option suitable for various occasions
    Sources: Kantar
Summary
Britannia Milk Bikis Milky Sandwich Cream Biscuits offer a strong value proposition in the competitive Indian snack market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.50.00 Rs.50.00

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Britannia Milk Bikis Milky Sandwich Cream Biscuits, 188g or upwards (Weight may vary)

Estimated Delivery: 2-3 days
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Rs.50.00 Rs.50.00