Britannia Digestive 1Kg

0 reviews

Smart Rank ⓘ 84/100

Based on Market Score (81/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

High fiber, low sugar biscuits for health-conscious snackers
Convenient packaging for on-the-go munching
Versatile snack suitable for any time of day
Wholesome ingredients with no artificial flavors or preservatives

Market-Based Score (India)

81/100 (4.05/5)

Good value

Britannia Nutri Choice Digestive 1Kg offers a strong value proposition in the growing healthy snacks market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	8,576
Total / Avg	4.40★	8,576

Consensus: 4.40★ from 8,576 total reviews

Rs.154.00 Rs.199.00

Best price from

Amazon.in

Details

Britannia Nutri Choice Digestive is a popular brand of biscuits known for their wholesome and nutritious ingredients. These biscuits are perfect for a quick snack or as a guilt-free treat.

Key Features: - Made with whole wheat flour for added fiber - Contains no artificial flavors or preservatives - Light and crunchy texture that is perfect for dunking in tea or coffee

For whom: Britannia Nutri Choice Digestive biscuits are perfect for health-conscious individuals who are looking for a delicious snack option without compromising on taste.

Pros: - High in fiber and low in sugar - Convenient packaging for on-the-go snacking - Versatile snack option for any time of day

Cons: - Some may find the biscuits to be a bit dry - Not suitable for those with gluten allergies or sensitivities

Overall, Britannia Nutri Choice Digestive biscuits are a great choice for anyone looking for a healthy and tasty snack option.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large 1Kg pack size offers value for money to consumers	Business Today, The Hindu
Brand Strength	20	18	Britannia is a trusted brand with a loyal customer base	ET Brand Equity, The Economic Times
Category Momentum	20	15	Strong growth in demand for healthy snacks in Indian market	Mint, Business Standard
Price Positioning	20	15	Competitively priced compared to similar products in the market	CNBC TV18, Financial Express
Competition	10	10	Facing strong competition from other established and emerging brands	Business Insider, India Today
Use-case Advantage	5	3	Versatile snack suitable for all age groups and occasions	Livemint
Final Market Score	100	81/100 (4.05/5)	Britannia Nutri Choice Digestive 1Kg offers a strong value proposition in the growing healthy snacks market.

Market-Based Score

81/100 (4.05/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Large 1Kg pack size offers value for money to consumers

Sources: Business Today, The Hindu
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Britannia is a trusted brand with a loyal customer base

Sources: ET Brand Equity, The Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Strong growth in demand for healthy snacks in Indian market

Sources: Mint, Business Standard
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to similar products in the market

Sources: CNBC TV18, Financial Express
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing strong competition from other established and emerging brands

Sources: Business Insider, India Today
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Versatile snack suitable for all age groups and occasions

Sources: Livemint

Summary

Britannia Nutri Choice Digestive 1Kg offers a strong value proposition in the growing healthy snacks market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Britannia Nutri Choice Digestive, 1Kg Estimated Delivery: 2-3 days In Stock	Rs.154.00 Rs.199.00 COD	GO TO STORE GO TO STORE
Britannia Nutri Choice Digestive, 1Kg Estimated Delivery: 2-3 days In Stock COD