Britannia Digestive 250g

0 reviews
Smart Rank ⓘ 75/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • High fiber content aids digestion and promotes fullness
  • No artificial colors or preservatives for a natural snack
  • Enriched with essential vitamins and minerals for nutrition
  • Delicious, crunchy texture perfect with tea or coffee

Market-Based Score (India)

66/100 (3.30/5)
Decent
Britannia NutriChoice Digestive 250g well-positioned in growing Indian healthy snack market

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 6,565
Total / Avg 4.40★ 6,565
Consensus: 4.40★ from 6,565 total reviews
Rs.66.00 Rs.70.00
Best price from Amazon.in Amazon.in
Key Features
Category Biscuits
Weight 250g
Fiber High
Trans-Fat Free
Vitamins & Minerals Enriched
Artificial Colors No
Preservatives No
Texture Crunchy
Details
Britannia NutriChoice Digestive biscuits are a popular choice for those looking for a healthier snack option. Made with whole wheat flour, these biscuits are a good source of dietary fiber and are trans-fat free. They are also enriched with essential vitamins and minerals, making them a nutritious choice for those looking to maintain a balanced diet.
Key features of Britannia NutriChoice Digestive biscuits include their high fiber content, which helps to regulate digestion and keep you feeling full for longer. They also contain no artificial colors or preservatives, making them a natural and wholesome snacking option. Additionally, these biscuits have a delicious, crunchy texture that makes them a satisfying treat to enjoy with tea or coffee.
Britannia NutriChoice Digestive biscuits are suitable for individuals of all ages who are looking for a healthier alternative to traditional biscuits. Whether you're looking to support your digestive health, maintain a balanced diet, or simply enjoy a tasty snack, these biscuits are a versatile option that can be enjoyed at any time of day.
Pros: - High fiber content - Trans-fat free - Enriched with essential vitamins and minerals - No artificial colors or preservatives - Crunchy texture
Cons: - Some may find the taste slightly bland compared to other biscuit options - May not be suitable for those with allergies to wheat or gluten

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High fiber content and whole wheat flour align with health-conscious consumer trends Business Today, The Hindu
Brand Strength 20 18 Britannia is a trusted brand in the Indian snack industry Business Standard, Livemint
Category Momentum 20 15 Growing demand for healthy snacks in Indian market Mint, ET
Price Positioning 20 10 Competitively priced compared to similar healthy snack options Economic Times, Business Insider
Competition 10 0 Intense competition in the healthy snack segment may impact market share ET, Business Today
Use-case Advantage 5 3 Convenient 250g pack size suitable for on-the-go snacking Mint, Business Standard
Final Market Score 100 66/100 (3.30/5) Britannia NutriChoice Digestive 250g well-positioned in growing Indian healthy snack market
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High fiber content and whole wheat flour align with health-conscious consumer trends
    Sources: Business Today, The Hindu
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Britannia is a trusted brand in the Indian snack industry
    Sources: Business Standard, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy snacks in Indian market
    Sources: Mint, ET
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar healthy snack options
    Sources: Economic Times, Business Insider
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition in the healthy snack segment may impact market share
    Sources: ET, Business Today
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Convenient 250g pack size suitable for on-the-go snacking
    Sources: Mint, Business Standard
Summary
Britannia NutriChoice Digestive 250g well-positioned in growing Indian healthy snack market

Price Comparison

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Amazon.in More Detail

Rs.66.00 Rs.70.00

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Britannia NutriChoice Digestive 250g

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Best price
Rs.66.00 Rs.70.00