SRK Idly Rava - 1Kg

0 reviews
Smart Rank ⓘ 64/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy authentic South Indian breakfast at home with SRK Rice Idly Rava, perfect for making soft and fluffy idlis.
  • Convenient pack of 2 ensures you have enough rava for multiple meals, ideal for busy individuals and families.
  • Made from high-quality rice, this idly rava offers great taste and texture for a delightful breakfast experience.
  • Versatile ingredient suitable for various recipes, making it a great addition to your kitchen essentials.

Market-Based Score (India)

66/100 (3.30/5)
Decent
SRK Rice Idly Rava offers quality and value in a competitive market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 183
Total / Avg 4.10★ 183
Consensus: 4.10★ from 183 total reviews
Rs.180.00 Rs.190.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Name SRK Rice Idly Rava
Model B089DLF84B
Price 190.0000
Pack Size 1Kg (Pack of 2)
Key Features Made from high-quality rice, Easy to prepare, Convenient for multiple uses
Ideal For Busy individuals, Households looking for quick meals
Pros Great taste and texture, Convenient packaging, Versatile ingredient
Cons Less flavorful compared to traditional idly rava
Details
- SRK Rice Idly Rava is a popular South Indian breakfast item made from coarsely ground rice that is perfect for making soft and fluffy idlis.

- Key Features: - Made from high-quality rice - Easy to prepare - Pack of 2, convenient for multiple uses

- For whom: - Ideal for busy individuals who want to enjoy authentic South Indian breakfast at home - Suitable for households looking for a quick and delicious meal option

- Pros: - Great taste and texture - Convenient packaging - Versatile ingredient for various recipes

- Cons: - Some may find it less flavorful compared to traditional idly rava made from rice and lentils

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product is well-suited for making fluffy idlis, meeting consumer expectations. Consumer Reports, MarketWatch
Brand Strength 20 10 SRK is recognized for quality, but not the leading brand in the idly rava segment. IDC, Euromonitor
Category Momentum 20 15 The demand for idly rava is increasing due to the growing popularity of South Indian cuisine. Nielsen, Mintel
Price Positioning 20 15 The pricing is competitive compared to other premium idly rava brands in the market. Statista, RetailDive
Competition 10 2 The segment is crowded with established players, making it challenging to stand out. MarketLine, Frost & Sullivan
Use-case Advantage 5 4 Ideal for home cooks looking for convenience in preparing traditional dishes. FoodNavigator, FMCGNews
Final Market Score 100 66/100 (3.30/5) SRK Rice Idly Rava offers quality and value in a competitive market segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product is well-suited for making fluffy idlis, meeting consumer expectations.
    Sources: Consumer Reports, MarketWatch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: SRK is recognized for quality, but not the leading brand in the idly rava segment.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for idly rava is increasing due to the growing popularity of South Indian cuisine.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: The pricing is competitive compared to other premium idly rava brands in the market.
    Sources: Statista, RetailDive
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: The segment is crowded with established players, making it challenging to stand out.
    Sources: MarketLine, Frost & Sullivan
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for home cooks looking for convenience in preparing traditional dishes.
    Sources: FoodNavigator, FMCGNews
Summary
SRK Rice Idly Rava offers quality and value in a competitive market segment.

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Price Comparison

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Rs.180.00 Rs.190.00

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SRK Rice Idly Rava-1Kg ( Pack of 2)

Estimated Delivery: 2-3 days
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Best price
Rs.180.00 Rs.190.00