Rajas Upwas Flour 400g

0 reviews
Smart Rank ⓘ 58/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 100% natural fasting flour for religious fasts
  • Versatile ingredient for traditional fasting dishes
  • Easy to digest and provides energy during fasts
  • Nutritious blend of grains for wholesome meals

Market-Based Score (India)

66/100 (3.30/5)
Decent
Rajas Foods' Upwas Bhajani is a strong contender in the natural flour market, appealing to health-focused consumers.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 56
Total / Avg 4.00★ 56
Consensus: 4.00★ from 56 total reviews
Rs.200.00 Rs.0.00
Best price from Amazon.in Amazon.in
Key Features
Category Fasting Flour
Weight 400gms
Ingredients Natural grains and flours
Usage Versatile for various dishes
Pros 100% natural, easy to digest
Cons May not suit all dietary restrictions
Details
Rajas Foods Upwas Bhajani is a 100% natural fasting flour specially designed for those observing fasts. It is a blend of various grains and flours that are allowed during fasting periods.

Key Features: - Made from a combination of fasting-friendly grains and flours - Versatile and can be used to make a variety of dishes - Easy to digest and provides energy during fasting periods - Can be used to make nutritious and delicious dishes like thalipeeth, bhajani chi vada, and more

For whom: - Individuals observing fasts during religious occasions - People looking for a nutritious and wholesome fasting option - Those who want to enjoy traditional fasting dishes with a modern twist

Pros: - 100% natural and free from any artificial additives - Versatile and can be used in various fasting recipes - Provides energy and essential nutrients during fasting periods

Cons: - May not be suitable for those with specific dietary restrictions or allergies - Limited availability in some regions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 100% natural fasting flour aligns well with the growing trend of health-conscious eating. MarketWatch, FoodNavigator
Brand Strength 20 14 Rajas Foods is recognized for quality, enhancing consumer trust in their products. Brand Equity, Consumer Reports
Category Momentum 20 15 The demand for natural and healthy flours is increasing among Indian consumers. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly higher than some local alternatives, affecting accessibility. Economic Times, Business Standard
Competition 10 3 Facing strong competition from established local brands in the flour segment. IDC, Euromonitor
Use-case Advantage 5 4 Ideal for fasting, but limited to specific consumer segments during certain periods. Consumer Insights, Retail Analysis
Final Market Score 100 66/100 (3.30/5) Rajas Foods' Upwas Bhajani is a strong contender in the natural flour market, appealing to health-focused consumers.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 100% natural fasting flour aligns well with the growing trend of health-conscious eating.
    Sources: MarketWatch, FoodNavigator
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Rajas Foods is recognized for quality, enhancing consumer trust in their products.
    Sources: Brand Equity, Consumer Reports
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for natural and healthy flours is increasing among Indian consumers.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than some local alternatives, affecting accessibility.
    Sources: Economic Times, Business Standard
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Facing strong competition from established local brands in the flour segment.
    Sources: IDC, Euromonitor
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for fasting, but limited to specific consumer segments during certain periods.
    Sources: Consumer Insights, Retail Analysis
Summary
Rajas Foods' Upwas Bhajani is a strong contender in the natural flour market, appealing to health-focused consumers.

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Price Comparison

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Rs.200.00 Rs.0.00

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Rajas Foods, Upwas Bhajani 400gms, 100% Natural Fasting Flour

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Rs.200.00 Rs.0.00