Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair BLACK 4 gram

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Quickly cover roots and gray hair between salon visits
Waterproof formula for long-lasting and smudge-resistant results
Precise application with sponge pen for seamless blending
Suitable for all hair types and colors, easy to use

Market-Based Score (India)

66/100 (3.30/5)

Decent

Competitively priced root touch-up powder with waterproof feature

Rs.299.00 Rs.499.00

Best price from

Amazon.in

Key Features

Category	Hair Care
Product Type	Hair Shadow Powder
Application	Sponge Pen
Waterproof	Yes
Weight	4 gram
Pros	Easy to use, waterproof formula, precise application, blends seamlessly
Cons	May need reapplication, limited shades available

Details

Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair BLACK 4 gram

This hairline powder stick is a convenient and easy way to touch up roots and cover gray hair. It comes in a waterproof formula, making it long-lasting and resistant to smudging.

Key features of this product include its sponge pen applicator for precise application, its thin hair-friendly formula, and its ability to blend seamlessly with your natural hair color.

This product is ideal for anyone looking to quickly and easily cover up their roots or gray hairs between salon visits. It is suitable for all hair types and colors.

Pros: Easy to use, waterproof formula, precise application, blends seamlessly with hair color
Cons: May need to be reapplied throughout the day for maximum coverage, limited shades available

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof and easy-to-use features align with consumer preferences	Nielsen
Brand Strength	20	10	Established brands dominate the hair color market in India	Euromonitor
Category Momentum	20	15	Growing demand for root touch-up products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	6	Facing competition from both established and emerging brands in the segment	IRI
Use-case Advantage	5	5	Addresses the specific need for covering gray roots in a convenient way	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced root touch-up powder with waterproof feature

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Waterproof and easy-to-use features align with consumer preferences

Sources: Nielsen
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brands dominate the hair color market in India

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for root touch-up products in Indian market

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market

Sources: GfK
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from both established and emerging brands in the segment

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the specific need for covering gray roots in a convenient way

Sources: Kantar

Summary

Competitively priced root touch-up powder with waterproof feature

Quick Compare

Hairline Shadow 4g

Rs.499.00

⭐ Reviews Summary

✅ What Users Love

Easy to use
Waterproof
Effective in covering gray roots

⚠️ What to Watch

Limited color options
May smudge or transfer
Quantity may be insufficient for frequent use

Brillare Dandruff Control Shampoo - 200ml 200 ml

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⭐ Reviews Summary

✅ What Users Love

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⚠️ What to Watch

Strong scent may be off-putting to some
May dry out hair with frequent use
Not suitable for sensitive skin

INDUS VALLEY Hair Care Combo - 100g

Rs.598.00

⭐ Reviews Summary

✅ What Users Love

Effective in cleansing and nourishing hair
Convenient packaging sizes
Organic and natural ingredients

⚠️ What to Watch

Strong smell that some may find unpleasant
Can be a bit drying for some hair types
May take time to see noticeable results

SugarBoo Curls Shampoo 200ml

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⭐ Reviews Summary

✅ What Users Love

Effectively cleanses without stripping moisture.
Leaves hair soft and manageable.
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⚠️ What to Watch

May not lather well for some users.
Can be too heavy for fine hair types.
Some users experienced buildup over time.

Where to Buy

Flipkart

₹499.00

2-3 days · ⭐ 4.2/5

Buy

Nykaa

₹599.00

3-5 days · ⭐ 4.0/5

Buy

Sephora India

₹699.00

N/A · ⭐ 4.3/5

Health & Glow

₹549.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Flipkart	499.00	2-3 days	4.2/5	Buy Now
Nykaa	599.00	3-5 days	4.0/5	Buy Now
Sephora India	699.00	N/A	4.3/5	-
Health & Glow	549.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair BLACK 4 gram In Stock	Rs.299.00 Rs.499.00 COD	GO TO STORE GO TO STORE
Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair BLACK 4 gram In Stock COD