EPITIGHT FAKEIT GREY COVERING STARCH NATURAL BROWN BLACK HAIR ROOT TOUCH UP SPRAY FOR GREY HAIR ROOT CONCEALER SPRAY 160ML

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Quick touch-ups with easy-to-use spray formula
Natural shades to match various hair colors
Long-lasting coverage until shampooed out
Ideal for maintaining hair color between salon visits

Market-Based Score (India)

66/100 (3.30/5)

Decent

Competitively priced root touch-up spray with good market fit.

Rs.999.00 Rs.1,399.00

Best price from

Amazon.in

Key Features

Category	Hair Care
Product Type	Root Touch Up Spray
Volume	160ml
Color Options	Natural Brown, Black
Application	Spray Formula
Coverage	Long-lasting
Ideal For	Grey Hair Concealment
Pros	Quick Application, Seamless Blend
Cons	Multiple Applications Needed, Strong Scent

Details

EPITIGHT FAKEIT GREY COVERING STARCH NATURAL BROWN BLACK HAIR ROOT TOUCH UP SPRAY FOR GREY HAIR ROOT CONCEALER SPRAY 160ML

EPITIGHT FAKEIT is a revolutionary grey covering starch spray that effectively conceals grey roots and regrowth, giving you a natural look until your next salon visit.

Key Features: - Easy-to-use spray formula for quick touch ups - Natural brown and black shades to match various hair colors - Long-lasting coverage that stays put until shampooed out

For whom: Ideal for anyone looking to temporarily cover up grey roots or regrowth between salon visits. Perfect for busy individuals or those who want to extend the time between dye jobs.

Pros: - Quick and convenient application - Blends seamlessly with natural hair color - Provides instant results

Cons: - May require multiple applications for stubborn greys - Scent may be strong for some users

Overall, EPITIGHT FAKEIT is a great solution for anyone looking to maintain their hair color in between salon appointments.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural-looking grey hair coverage with easy application.	GfK
Brand Strength	20	10	Established brand presence in hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for root touch-up products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other root touch-up sprays.	IRI
Use-case Advantage	5	5	Convenient solution for quick touch-ups between salon visits.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced root touch-up spray with good market fit.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers natural-looking grey hair coverage with easy application.

Sources: GfK
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand presence in hair care segment.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for root touch-up products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Nielsen
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other root touch-up sprays.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient solution for quick touch-ups between salon visits.

Sources: Kantar

Summary

Competitively priced root touch-up spray with good market fit.

Quick Compare

EPITIGHT FAKEIT Grey Covering Spray - 160ml

Rs.1,399.00

⭐ Reviews Summary

✅ What Users Love

Easy to use
Effective at covering grey roots
Natural-looking results

⚠️ What to Watch

May transfer onto clothing
Some users found the scent too strong
Limited shade range

ALTRIS HD Soft Black Hair Color Cream 150g

Rs.1,410.00

⭐ Reviews Summary

✅ What Users Love

Easy to use application process
Long-lasting color results
Works well on all hair types

⚠️ What to Watch

Some users experienced color fading over time
Strong chemical smell
Limited shade range

Ferrarucci Curl Wand Mascara - Black Version

Rs.1,699.00

⭐ Reviews Summary

✅ What Users Love

Provides long and thick lashes
Waterproof formula
Dual-ended design for curling and volumizing

⚠️ What to Watch

Difficult to remove
May clump lashes
Some users experienced smudging

Aequo Organic Hair Color 120ml - Dark Brown 120 ML

Rs.1,790.00

⭐ Reviews Summary

✅ What Users Love

Natural ingredients
Long-lasting color
Suitable for both men and women

⚠️ What to Watch

Strong smell
Messy application process
Color may vary slightly from expected shade

Where to Buy

Amazon India

₹599.00

2-3 days · ⭐ 4.2/5

Buy

Flipkart

₹649.00

3-5 days · ⭐ 4.0/5

Buy

Nykaa

₹599.00

N/A · ⭐ 4.3/5

Health & Glow

₹599.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	599.00	2-3 days	4.2/5	Buy Now
Flipkart	649.00	3-5 days	4.0/5	Buy Now
Nykaa	599.00	N/A	4.3/5	-
Health & Glow	599.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	EPITIGHT FAKEIT GREY COVERING STARCH NATURAL BROWN BLACK HAIR ROOT TOUCH UP SPRAY FOR GREY HAIR ROOT CONCEALER SPRAY 160ML In Stock	Rs.999.00 Rs.1,399.00 COD	GO TO STORE GO TO STORE
EPITIGHT FAKEIT GREY COVERING STARCH NATURAL BROWN BLACK HAIR ROOT TOUCH UP SPRAY FOR GREY HAIR ROOT CONCEALER SPRAY 160ML In Stock COD