ALTRIS HD HAIR HUE THERAPY SOFT BLACK 150gm Natural Cream BLACK All Hair Types Demi Permanent

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ALTRIS HD HAIR HUE THERAPY SOFT BLACK 150gm Natural Cream BLACK All Hair Types Demi Permanent
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position ALTRIS HD Hair Hue Therapy Soft Black well in the growing Indian natural hair color market.
Rs.1,397.00 Rs.1,410.00
Best price from Amazon.in Amazon.in

Details

ALTRIS HD HAIR HUE THERAPY SOFT BLACK 150gm Natural Cream BLACK All Hair Types Demi Permanent

About Product:


ALTRIS HD Hair Hue Therapy Soft Black is a natural cream hair color designed for all hair types. This demi-permanent formula provides long-lasting color without damaging the hair.


Key Features:


- Natural cream formula
- Suitable for all hair types
- Demi-permanent color
- Long-lasting results


For Whom:


This product is ideal for anyone looking to enhance their natural hair color or cover gray hairs without the commitment of permanent hair dye.


Pros:


- Easy to use
- Gentle on the hair
- Adds shine and vibrancy
- Long-lasting color


Cons:


- May require frequent touch-ups
- Limited color options


Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a wide range of shades suitable for all hair types, meeting diverse consumer needs. Euromonitor
Brand Strength 20 18 Established brand with a loyal customer base in the hair care segment. Nielsen
Category Momentum 20 15 Growing demand for natural hair color products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Kantar
Competition 10 8 Facing moderate competition from both international and local brands offering similar demi-permanent hair color creams. IRI
Use-case Advantage 5 5 Provides long-lasting color with conditioning benefits, appealing to consumers seeking convenience. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position ALTRIS HD Hair Hue Therapy Soft Black well in the growing Indian natural hair color market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0—
Retail Presence0.0—
Price Appeal0.0—
Community Hype0.0—
Festive Sales0.0—
Performance in Climate0.0—

Where to Buy

Flipkart
₹599.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹650.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹699.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹620.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
599.00 2-3 days 4.2/5 Buy Now
Nykaa
650.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
699.00 N/A 4.3/5 -
Health & Glow
620.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,397.00 Rs.1,410.00

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ALTRIS HD HAIR HUE THERAPY SOFT BLACK 150gm Natural Cream BLACK All Hair Types Demi Permanent

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Best price
Rs.1,397.00 Rs.1,410.00