Moroccanoil Hydrating Conditioner 250 ml

Moroccanoil Hydrating Conditioner 250 ml

About Product: Moroccanoil Hydrating Conditioner is a luxurious, moisturizing conditioner that is designed to hydrate and detangle hair while improving its overall health and shine. It is enriched with antioxidant-rich argan oil, vitamins, and nourishing ingredients to promote beautiful, silky smooth hair.

Key Features: - Hydrates and moisturizes dry, damaged hair - Detangles and improves manageability - Restores shine and softness - Contains antioxidants and vitamins to nourish the hair

For whom: This conditioner is perfect for those with dry, damaged, or color-treated hair in need of hydration and nourishment. It is suitable for all hair types and textures.

Pros: - Leaves hair soft and smooth - Helps improve hair's overall health and shine - Pleasant scent - Nourishing ingredients

Cons: - Some may find the price to be on the higher side - May not be suitable for those with extremely oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Moroccanoil Hydrating Conditioner offers key features desired by Indian consumers.	Vogue India, Elle India
Brand Strength	20	18	Moroccanoil is a well-established and trusted brand in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar premium conditioners in the market.	Hindustan Times, The Economic Times
Competition	10	5	Facing strong competition from other premium conditioner brands in India.	India Today, Beauty Launchpad
Use-case Advantage	5	3	Addresses specific hair hydration needs of Indian consumers effectively.	Femina
Final Market Score	100	76/100 (3.80/5)	Moroccanoil Hydrating Conditioner 250 ml is well-positioned in the premium hair care segment in India.

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