Dexe Root Touch 6g

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Quickly cover grey roots or regrowth
Water-resistant and sweat-proof formula
Compact size for on-the-go touch ups
Blends seamlessly with existing hair color

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and feature fit position 'Dexe Root Cover Up Dark Brown' well in the Indian hair color concealer market.

Rs.475.00 Rs.800.00

Best price from

Amazon.in

Key Features

Category	Hair Care
Product Type	Root Touch Up
Size	6g
Color	Dark Brown
Water-Resistant	Yes
Sweat-Proof	Yes
Application	Easy to apply
Coverage	Instant
Suitability	All hair types and colors
Pros	Quick and easy coverage
Cons	May need reapplication after washing
Price	800.0000

Details

Dexe Root Cover Up is a convenient and temporary solution to cover up grey roots or regrowth in between salon visits. This root touch up is easy to apply and dries quickly, providing instant coverage.

Key Features: - Comes in a compact size for easy on-the-go touch ups - Water-resistant and sweat-proof formula - Available in multiple shades to match your hair color

For whom: - Ideal for anyone looking to temporarily cover up grey roots or regrowth - Suitable for all hair types and colors

Pros: - Provides quick and easy coverage - Blends seamlessly with existing hair color - Long-lasting formula

Cons: - May need to be reapplied after washing hair - Limited shade range may not accommodate all hair colors

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches consumer need for easy-to-use, long-lasting hair color concealers.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for quick hair touch-up solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other root touch-up products in the market.	BeautyInsider
Use-case Advantage	5	5	Provides a convenient solution for covering roots between salon visits.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position 'Dexe Root Cover Up Dark Brown' well in the Indian hair color concealer market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Matches consumer need for easy-to-use, long-lasting hair color concealers.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with a reputation for quality hair care products.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for quick hair touch-up solutions in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Retail360
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from other root touch-up products in the market.

Sources: BeautyInsider
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Provides a convenient solution for covering roots between salon visits.

Sources: Vogue

Summary

Strong brand and feature fit position 'Dexe Root Cover Up Dark Brown' well in the Indian hair color concealer market.

Quick Compare

Dexe Root Touch 6g

Rs.800.00

⭐ Reviews Summary

✅ What Users Love

Easy to use
Effective at covering roots
Hydrating formula

⚠️ What to Watch

Limited shade range
May transfer onto clothing
Some users experienced fading throughout the day

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Where to Buy

Nykaa

₹499.00

2-4 days · ⭐ 4.2/5

Buy

Flipkart

₹450.00

3-5 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹599.00

N/A · ⭐ 4.3/5

Big Bazaar

₹499.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	499.00	2-4 days	4.2/5	Buy Now
Flipkart	450.00	3-5 days	4.0/5	Buy Now
Shoppers Stop	599.00	N/A	4.3/5	-
Big Bazaar	499.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Dexe Root Cover Up Root Touch Up 6g Dark Brown In Stock	Rs.475.00 Rs.800.00 COD	GO TO STORE GO TO STORE
Dexe Root Cover Up Root Touch Up 6g Dark Brown In Stock COD