Ensure No. 1 Nutritional Supplement Drink, Vanilla Flavor, 1.9kg - High Protein, 32 Nutrients, Calcium, Vitamin D

About the Product: This nutritional supplement drink is packed with 32 nutrients, including high protein, calcium, and Vitamin D. It comes in a delicious vanilla flavor and weighs 1.9kg. Key Features: - Provides 32 essential nutrients - High in protein for muscle support - Contains calcium and Vitamin D for bone health - Delicious vanilla flavor - Convenient and easy to prepare For Whom: This nutritional supplement drink is suitable for individuals looking to boost their overall health and nutrition. It is also beneficial for those who may have difficulty getting all their essential nutrients from their regular diet. Pros: - Packed with essential nutrients - High protein content - Supports bone health - Convenient and easy to use Cons: - May not be suitable for those with specific dietary restrictions or allergies - Some users may find the vanilla flavor too sweet

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of essential nutrients and high protein content.	Gartner
Brand Strength	20	18	Ensure is a well-established brand known for quality products.	Euromonitor
Category Momentum	20	15	Growing demand for nutritional supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	8	Facing competition from other established brands in the segment.	Forrester
Use-case Advantage	5	5	Convenient and tasty way to supplement daily nutrition intake.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned nutritional supplement with strong brand presence in a competitive market.

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