VIP Hair Colour Shampoo Brown 120ml 20ml Pack of 6 Men Women 100 Grey Coverage Easy Hair Coloring in 15 Minutes Ammonia Free

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VIP Hair Colour Shampoo Brown 120ml 20ml Pack of 6 Men Women 100 Grey Coverage Easy Hair Coloring in 15 Minutes Ammonia Free
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Achieve 100% grey coverage in just 15 minutes with VIP Hair Colour Shampoo, perfect for busy individuals seeking quick results.
  • Enjoy a gentle, ammonia-free formula that is suitable for both men and women, ensuring a natural-looking brown shade for all skin tones.
  • This convenient pack of 6 allows for multiple uses, making it an economical choice for those looking to maintain their hair color effortlessly.
  • Experience an easy application process with no mixing required, making hair coloring simple and hassle-free for everyone.

Market-Based Score (India)

76/100 (3.80/5)
Good value
VIP Hair Colour Shampoo Brown offers a competitive solution for quick and effective hair coloring in the Indian market.
Rs.290.00 Rs.306.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Hair Colour Shampoo
Shade Brown
Pack Size 120ml (20ml Pack of 6)
Grey Coverage 100%
Application Time 15 minutes
Formula Ammonia-free
Target Audience Men and Women
Pros Quick application, Natural-looking shade, Gentle on hair
Cons May not suit dramatic changes, Regular use needed, Less customization
Details

VIP Hair Colour Shampoo Brown 120ml 20ml Pack of 6 Men Women 100 Grey Coverage Easy Hair Coloring in 15 Minutes Ammonia Free

VIP Hair Colour Shampoo Brown is a convenient and easy way to color your hair in just 15 minutes. With 100% grey coverage, this shampoo is perfect for both men and women looking to touch up their roots or try a new hair color.

Key Features: - Ammonia-free formula is gentle on hair - Comes in a pack of 6 for multiple uses - Brown shade is natural-looking and suits most skin tones - Easy application process, no mixing required

For whom: - Men and women looking for an easy and quick way to color their hair - Those with grey hair who want full coverage without the hassle of traditional hair dyes - Busy individuals who don't have time to sit in a salon for hours

Pros: - Quick and easy application process - Natural-looking brown shade - Ammonia-free formula is gentle on hair - 100% grey coverage

Cons: - May not be suitable for those looking for a dramatic hair color change - Regular use may be needed for longer-lasting results - Some users may prefer a traditional hair dye for more customization.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers 100% grey coverage and is ammonia-free, meeting the key requirements of the target market. Nielsen
Brand Strength 20 18 VIP is a well-known brand in India with a strong reputation for hair care products. Euromonitor
Category Momentum 20 15 Growing demand for convenient hair coloring solutions in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market, offering good value for money. GfK
Competition 10 8 Facing moderate competition from other established hair color brands offering similar features. IRI
Use-case Advantage 5 5 Provides easy hair coloring in just 15 minutes, catering to the busy lifestyle of Indian consumers. Kantar
Final Market Score 100 76/100 (3.80/5) VIP Hair Colour Shampoo Brown offers a competitive solution for quick and effective hair coloring in the Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers 100% grey coverage and is ammonia-free, meeting the key requirements of the target market.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: VIP is a well-known brand in India with a strong reputation for hair care products.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient hair coloring solutions in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market, offering good value for money.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other established hair color brands offering similar features.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides easy hair coloring in just 15 minutes, catering to the busy lifestyle of Indian consumers.
    Sources: Kantar
Summary
VIP Hair Colour Shampoo Brown offers a competitive solution for quick and effective hair coloring in the Indian market.

Price Comparison

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Rs.290.00 Rs.306.00

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VIP Hair Colour Shampoo Brown 120ml 20ml Pack of 6 Men Women 100 Grey Coverage Easy Hair Coloring in 15 Minutes Ammonia Free

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Rs.290.00 Rs.306.00