Speculo Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair Gloss Black

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Covers gray roots and thinning hair effectively
  • Waterproof formula for long-lasting coverage
  • Sponge pen for precise application
  • Adds volume and enhances hair color

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively priced root touch-up powder with a wide shade range catering to Indian market needs.
Rs.299.00 Rs.999.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Hair Shadow Powder
Application Sponge Pen
Formula Waterproof
Color Glossy Black
Use Case Cover Gray Hair
Pros Long-lasting coverage
Cons Potential color transfer
Details

Speculo Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair Gloss Black

This Speculo Hairline Powder Stick is a convenient and easy-to-use hair shadow powder that effectively covers up gray roots and thinning hair.

Key features of this product include its waterproof formula, sponge pen application for precise coverage, and hair filler powder technology for natural-looking results.

This product is perfect for anyone looking to touch up their roots between salon appointments, add volume to thinning hair, or simply enhance their hair color with a glossy black finish.

Pros of the Speculo Hairline Powder Stick include its long-lasting coverage, easy application, and natural-looking results.

Cons may include needing to reapply the powder throughout the day for maximum coverage and potential color transfer onto clothing or bedding.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Wide range of shades and waterproof feature align well with Indian consumer needs Kantar
Brand Strength 20 15 Established brand with good reputation in hair care sector Euromonitor
Category Momentum 20 10 Growing demand for root touch-up products in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market GfK
Competition 10 8 Facing moderate competition from other root touch-up products in the market IRI
Use-case Advantage 5 3 Easy application and long-lasting effect for quick touch-ups Nielsen
Final Market Score 100 66/100 (3.30/5) Competitively priced root touch-up powder with a wide shade range catering to Indian market needs.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Wide range of shades and waterproof feature align well with Indian consumer needs
    Sources: Kantar
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with good reputation in hair care sector
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for root touch-up products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other root touch-up products in the market
    Sources: IRI
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Easy application and long-lasting effect for quick touch-ups
    Sources: Nielsen
Summary
Competitively priced root touch-up powder with a wide shade range catering to Indian market needs.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.299.00 Rs.999.00

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Speculo Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair Gloss Black

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Best price
Rs.299.00 Rs.999.00