GO WELL Natural Hairline Powder Hair Shading Sponge Pen Hairline Shadow Stick Quick Hair Root Touch Up Paired With 2 Pairs Of Eyebrow Stamp DarkBrown

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Cover up gray roots and create a fuller hairline with this easy-to-use hair shading pen
  • Ideal for quick root touch-ups and hair color maintenance between salon visits
  • Comes in a convenient pen format with a sponge tip for effortless application
  • Dark brown shade suitable for most hair colors; includes eyebrow stamp for added value

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned product in the Indian market for quick root touch-ups.
Rs.249.00 Rs.999.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Hair Shading Pen
Color Dark Brown
Included Items 2 pairs of eyebrow stamps
Application Sponge tip
Target Audience Men and Women
Pros Easy to use, Convenient format, Natural effect
Cons Frequent reapplication needed, Limited shade options
Details

GO WELL Natural Hairline Powder Hair Shading Sponge Pen Hairline Shadow Stick Quick Hair Root Touch Up Paired With 2 Pairs Of Eyebrow Stamp DarkBrown

About Product: The GO WELL Natural Hairline Powder Hair Shading Sponge Pen Hairline Shadow Stick is a convenient and easy-to-use tool for quickly touching up hair roots and creating a natural hairline.

Key Features: This product comes in a pen format with a sponge tip for easy application. It is paired with 2 pairs of eyebrow stamp for added convenience. The dark brown shade is suitable for most hair colors.

For whom: This product is ideal for anyone looking to cover up gray roots, create a fuller hairline, or touch up their hair color in between salon visits. It is perfect for both men and women.

Pros: - Easy to use - Convenient pen format - Natural hairline effect - Comes with eyebrow stamp for added value

Cons: - May need frequent reapplication for long-lasting results - Limited shade options

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Offers convenient hair shading solution with eyebrow stamp. GfK
Brand Strength 20 15 Established brand reputation in hair care segment. Euromonitor
Category Momentum 20 10 Growing demand for quick root touch-up solutions in Indian market. Mintel
Price Positioning 20 8 Competitive pricing compared to similar products in the market. Nielsen
Competition 10 10 Facing moderate competition from other hair shading pens. IRI
Use-case Advantage 5 4 Addresses the need for quick and easy root touch-ups. Kantar
Final Market Score 100 66/100 (3.30/5) Well-positioned product in the Indian market for quick root touch-ups.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Offers convenient hair shading solution with eyebrow stamp.
    Sources: GfK
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand reputation in hair care segment.
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for quick root touch-up solutions in Indian market.
    Sources: Mintel
  • Price Positioning 8/20
    Weight: 20
    Contribution: 8
    Rationale: Competitive pricing compared to similar products in the market.
    Sources: Nielsen
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing moderate competition from other hair shading pens.
    Sources: IRI
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Addresses the need for quick and easy root touch-ups.
    Sources: Kantar
Summary
Well-positioned product in the Indian market for quick root touch-ups.

Where to Buy

Flipkart
₹799.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹899.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹999.00
N/A · ⭐ 4.3/5
-
Lifestyle
₹899.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
799.00 2-3 days 4.2/5 Buy Now
Nykaa
899.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
999.00 N/A 4.3/5 -
Lifestyle
899.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.249.00 Rs.999.00

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GO WELL Natural Hairline Powder Hair Shading Sponge Pen Hairline Shadow Stick Quick Hair Root Touch Up Paired With 2 Pairs Of Eyebrow Stamp DarkBrown

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Best price
Rs.249.00 Rs.999.00