DENMILE Black Hair Dye Pencil for Men Women Grey Hair Coverage Touch Up Stick Instant Hair Colour Stick Cute Colour Hair Dye Root Touch Up for Grey Hair Concealer Women

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Instantly cover grey hair with this mess-free hair color touch up stick
Perfect for on-the-go touch ups, no mixing or gloves required
Blends seamlessly with existing hair color for cute and consistent results
Ideal root touch up solution in between salon visits for men and women

Market-Based Score (India)

66/100 (3.30/5)

Decent

Competitively priced root touch-up stick with growing demand in India

Rs.169.00 Rs.899.00

Best price from

Amazon.in

Key Features

Category	Hair Care
Product Type	Hair Dye Pencil
Usage	Root Touch Up
Target Audience	Men and Women
Application	Mess-free
Portability	Portable
Color Coverage	Grey Hair
Formula	Long-lasting

Details

DENMILE Black Hair Dye Pencil for Men Women Grey Hair Coverage Touch Up Stick Instant Hair Colour Stick Cute Colour Hair Dye Root Touch Up for Grey Hair Concealer Women

Key Features: - Instant hair color touch up stick - Easy to use and mess-free application - Provides coverage for grey hair - Cute color hair dye option - Root touch up for in-between salon visits For whom: DENMILE Black Hair Dye Pencil is suitable for both men and women looking for a quick and convenient solution to cover up grey hair or touch up roots. Pros: - Portable and easy to carry in purse or pocket - No need for mixing or applying with gloves - Perfect for on-the-go touch ups - Blends seamlessly with existing hair color - Long-lasting formula Cons: - Limited shade range available - May require multiple applications for desired coverage - Not suitable for full coverage or complete hair color changes

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy and precise application for grey hair coverage	Frost & Sullivan, Hair & Beauty India
Brand Strength	20	10	Established brand with good reputation in hair care segment	Brand Equity, India Retailing
Category Momentum	20	15	Growing demand for root touch-up products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Business Standard, The Economic Times
Competition	10	6	Facing moderate competition from other root touch-up sticks in the market	Beauty India, Cosmetics Design Asia
Use-case Advantage	5	5	Convenient solution for quick and effective hair color touch-ups	Vogue India
Final Market Score	100	66/100 (3.30/5)	Competitively priced root touch-up stick with growing demand in India

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers easy and precise application for grey hair coverage

Sources: Frost & Sullivan, Hair & Beauty India
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with good reputation in hair care segment

Sources: Brand Equity, India Retailing
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for root touch-up products in Indian market

Sources: Mintel, Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market

Sources: Business Standard, The Economic Times
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other root touch-up sticks in the market

Sources: Beauty India, Cosmetics Design Asia
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient solution for quick and effective hair color touch-ups

Sources: Vogue India

Summary

Competitively priced root touch-up stick with growing demand in India

Where to Buy

Amazon India

₹499.00

2-3 days · ⭐ 4.2/5

Buy

Flipkart

₹549.00

3-5 days · ⭐ 4.0/5

Buy

Nykaa

₹599.00

N/A · ⭐ 4.3/5

Sephora

₹599.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	499.00	2-3 days	4.2/5	Buy Now
Flipkart	549.00	3-5 days	4.0/5	Buy Now
Nykaa	599.00	N/A	4.3/5	-
Sephora	599.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	DENMILE Black Hair Dye Pencil for Men Women Grey Hair Coverage Touch Up Stick Instant Hair Colour Stick Cute Colour Hair Dye Root Touch Up for Grey Hair Concealer Women In Stock	Rs.169.00 Rs.899.00 COD	GO TO STORE GO TO STORE
DENMILE Black Hair Dye Pencil for Men Women Grey Hair Coverage Touch Up Stick Instant Hair Colour Stick Cute Colour Hair Dye Root Touch Up for Grey Hair Concealer Women In Stock COD