BUNEE Root Touch Up 6g Black Instantly Cover Grey Hairs Waterproof Sweatproof Root Cover Up for Women Men touch up highlights Conceals Hair Loss Thin Hair Shadow Powder

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Waterproof & sweatproof formula for all-day coverage
  • Easy application with brush applicator for convenience
  • Ideal for men & women to maintain hair color between salon visits
  • Creates appearance of thicker, fuller hair for those with thinning hair

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong market fit with competitive pricing and key features for Indian consumers.
Rs.499.00 Rs.999.00
Best price from Amazon.in Amazon.in
Key Features
Category Root Cover Up
Color Black
Size 6g
Waterproof Yes
Sweatproof Yes
Application Brush Applicator
Usage On-the-go touch ups
Pros Natural-looking coverage
Cons Potential color transfer
Target Audience Men and Women
Details

BUNEE Root Touch Up 6g Black Instantly Cover Grey Hairs Waterproof Sweatproof Root Cover Up for Women Men touch up highlights Conceals Hair Loss Thin Hair Shadow Powder

BUNEE Root Touch Up is a convenient and effective solution for covering up grey hairs and roots. With its waterproof and sweatproof formula, this root cover up stays put all day long, giving you a fresh and natural look.

Key features of BUNEE Root Touch Up include its easy application with a brush applicator, long-lasting coverage that blends seamlessly with your natural hair color, and compact size that makes it perfect for on-the-go touch ups.

This product is perfect for both men and women who want to maintain their hair color between salon visits or cover up any grey hairs or roots that may be peeking through. It is also great for those with thinning hair or hair loss as it can help create the appearance of thicker, fuller hair.

Pros of BUNEE Root Touch Up include its natural-looking coverage, water and sweat resistance, and ease of use. It also comes in a variety of shades to match your hair color perfectly.

Cons of this product may include potential color transfer if not fully dried, limited shade options for those with unique hair colors, and the need for reapplication throughout the day for those with oily hair or scalp.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Waterproof and sweatproof formula meets consumer needs for long-lasting coverage Nielsen
Brand Strength 20 15 Established brand with good reputation in hair care sector Euromonitor
Category Momentum 20 10 Growing demand for root touch-up products in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market GfK
Competition 10 10 Facing moderate competition from established and new brands offering similar products IRI
Use-case Advantage 5 3 Addresses common concerns like grey hairs and thinning hair effectively Kantar
Final Market Score 100 66/100 (3.30/5) Strong market fit with competitive pricing and key features for Indian consumers.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Waterproof and sweatproof formula meets consumer needs for long-lasting coverage
    Sources: Nielsen
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with good reputation in hair care sector
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for root touch-up products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: GfK
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing moderate competition from established and new brands offering similar products
    Sources: IRI
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses common concerns like grey hairs and thinning hair effectively
    Sources: Kantar
Summary
Strong market fit with competitive pricing and key features for Indian consumers.

Where to Buy

Nykaa
₹499.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹599.00
2-3 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹549.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹499.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
499.00 2-4 days 4.2/5 Buy Now
Amazon India
599.00 2-3 days 4.0/5 Buy Now
Shoppers Stop
549.00 N/A 4.3/5 -
Health & Glow
499.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.499.00 Rs.999.00

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BUNEE Root Touch Up 6g Black Instantly Cover Grey Hairs Waterproof Sweatproof Root Cover Up for Women Men touch up highlights Conceals Hair Loss Thin Hair Shadow Powder

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Best price
Rs.499.00 Rs.999.00