VBA Natural Hairline Powder Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer for Thinning Hair Paired With 2 Eyebrow Stamp 1 8g Black

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Competitively priced hair shading pen with good market fit for quick root touch-ups in India.

Rs.300.00 Rs.899.00

Best price from

Amazon.in

Details

VBA Natural Hairline Powder Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer for Thinning Hair Paired With 2 Eyebrow Stamp 1 8g Black

Key Features: - Natural hairline powder for quick root touch up - Waterproof formula for long-lasting coverage - Comes with 2 eyebrow stamps for added convenience

For whom: - Individuals with thinning hair looking for a quick and easy solution for root touch ups - Those who want a natural-looking hairline and defined eyebrows

Pros: - Easy to use and mess-free application - Provides instant coverage and volume to thinning hair - Comes with eyebrow stamps for added versatility

Cons: - Limited shades available - Requires frequent touch ups for long-lasting results

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a convenient and waterproof solution for thinning hair coverage.	Nielsen
Brand Strength	20	10	Established brand reputation in hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for quick root touch-up solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing moderate competition from other hair shading products with similar features.	IRI
Use-case Advantage	5	5	Addresses the specific need for quick and easy hair shading and root touch-up.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively priced hair shading pen with good market fit for quick root touch-ups in India.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers a convenient and waterproof solution for thinning hair coverage.

Sources: Nielsen
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand reputation in hair care segment.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for quick root touch-up solutions in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Kantar
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other hair shading products with similar features.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the specific need for quick and easy hair shading and root touch-up.

Sources: GfK

Summary

Competitively priced hair shading pen with good market fit for quick root touch-ups in India.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	VBA Natural Hairline Powder Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer for Thinning Hair Paired With 2 Eyebrow Stamp 1 8g Black In Stock	Rs.300.00 Rs.899.00 COD	GO TO STORE GO TO STORE
VBA Natural Hairline Powder Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer for Thinning Hair Paired With 2 Eyebrow Stamp 1 8g Black In Stock COD