Cover Your Gray Irene Gari Waterproof Hair Color Hair Touch Up Stick 2 9G Dark Brown

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Convenient touch-up stick for covering gray roots between salon visits
  • Waterproof formula for long-lasting coverage in any weather
  • Compact and portable design ideal for on-the-go touch-ups
  • Versatile dark brown shade blends seamlessly with most hair colors

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively priced waterproof hair touch-up stick with strong brand presence.
Rs.1,485.00 Rs.3,499.00
Best price from Amazon.in Amazon.in
Details

Cover Your Gray Irene Gari Waterproof Hair Color Hair Touch Up Stick 2 9G Dark Brown

- About Product: The Cover Your Gray Irene Gari Waterproof Hair Color Hair Touch Up Stick is a convenient and easy-to-use solution for covering up gray roots in between salon visits. The waterproof formula ensures long-lasting coverage, even in humid or rainy weather.
- Key Features: This touch-up stick is compact and portable, making it perfect for touch-ups on the go. The dark brown shade blends seamlessly with most hair colors, providing natural-looking coverage that won't smudge or transfer onto clothing.
- For whom: This product is ideal for anyone looking to conceal gray roots or touch up their hair color quickly and easily. It is suitable for all hair types and textures.
- Pros & Cons: Pros: The waterproof formula ensures all-day coverage, the compact size makes it perfect for travel or on-the-go touch-ups, and the dark brown shade is versatile and blends seamlessly with most hair colors. Cons: Some users may find the coverage to be slightly patchy or uneven, especially on lighter hair colors. Additionally, the stick format may not be as precise as a brush or applicator. Overall, the Cover Your Gray Irene Gari Waterproof Hair Color Hair Touch Up Stick is a convenient and effective solution for covering up gray roots and maintaining your hair color between salon visits.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Waterproof and easy-to-use touch-up stick meets consumer preferences. Nielsen
Brand Strength 20 15 Established brand with a loyal customer base in India. Euromonitor
Category Momentum 20 10 Growing demand for permanent color products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. GfK
Competition 10 6 Facing moderate competition from other waterproof hair touch-up products. IRI
Use-case Advantage 5 5 Addresses the need for convenient and quick hair touch-ups. Kantar
Final Market Score 100 66/100 (3.30/5) Competitively priced waterproof hair touch-up stick with strong brand presence.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Waterproof and easy-to-use touch-up stick meets consumer preferences.
    Sources: Nielsen
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with a loyal customer base in India.
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for permanent color products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other waterproof hair touch-up products.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for convenient and quick hair touch-ups.
    Sources: Kantar
Summary
Competitively priced waterproof hair touch-up stick with strong brand presence.

Where to Buy

Amazon India
₹599.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹649.00
3-5 days · ⭐ 4.0/5
Buy
Nykaa
₹599.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹650.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
599.00 2-3 days 4.2/5 Buy Now
Flipkart
649.00 3-5 days 4.0/5 Buy Now
Nykaa
599.00 N/A 4.3/5 -
Health & Glow
650.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.1,485.00 Rs.3,499.00

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Cover Your Gray Irene Gari Waterproof Hair Color Hair Touch Up Stick 2 9G Dark Brown

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Best price
Rs.1,485.00 Rs.3,499.00