Alfaparf Milano Diamond Extraordinary All in 1 Leave In Serum with Thermal Protection Detangles Protects Softens Smooths Controls Seals Cuticles Vegan Formula Sulfate Paraben and Paraffin Free 4 23 fl oz

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Alfaparf Milano Diamond Extraordinary All in 1 Leave In Serum with Thermal Protection Detangles Protects Softens Smooths Controls Seals Cuticles Vegan Formula Sulfate Paraben and Paraffin Free 4 23 fl oz
Smart Rank ⓘ 77/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Detangles hair for easier styling, saving time and effort
  • Provides thermal protection to prevent heat damage while styling
  • Softens and smooths hair for a silky finish, enhancing manageability
  • Controls frizz and flyaways, leaving hair polished and frizz-free

Market-Based Score (India)

66/100 (3.30/5)
Decent
Alfaparf Milano Diamond Extraordinary All-in-One Leave-In Serum is well-positioned in the Indian hair serum market with its competitive pricing and multifunctional benefits.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.7★ 2,709
Total / Avg 4.70★ 2,709
Consensus: 4.70★ from 2,709 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective detangling
  • Provides thermal protection
  • Leaves hair soft and smooth

⚠️ What to Watch

  • Strong fragrance may be overpowering for some
  • May leave hair feeling greasy if too much is applied
  • Some users experienced build-up over time
Rs.499.00 Rs.899.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Leave-In Serum
Size 4.23 fl. oz.
Vegan Yes
Sulfate Free Yes
Paraben Free Yes
Paraffin Free Yes
Thermal Protection Yes
Suitable For All Hair Types
Benefits Detangles, Protects, Softens, Smooths, Controls, Seals Cuticles
Details

Alfaparf Milano Diamond Extraordinary All in 1 Leave In Serum with Thermal Protection Detangles Protects Softens Smooths Controls Seals Cuticles Vegan Formula Sulfate Paraben and Paraffin Free 4 23 fl oz


This leave-in serum from Alfaparf Milano is a multi-functional product that serves as a detangler, protectant, softener, smoother, controller, and cuticle sealer all in one. It is formulated with a vegan formula that is free from sulfates, parabens, and paraffin, making it gentle and suitable for all hair types. With thermal protection properties, it helps shield your hair from heat damage caused by styling tools.
Key Features: - All-in-one leave-in serum - Detangles, protects, softens, smooths, controls, and seals cuticles - Vegan formula - Free from sulfates, parabens, and paraffin - Provides thermal protection - Suitable for all hair types - Size: 4.23 fl. oz.
For whom: This leave-in serum is perfect for those looking for a versatile hair product that offers multiple benefits in one convenient package. It is suitable for all hair types and textures, providing essential protection and nourishment for healthier, more manageable hair.
Pros: - Provides multiple benefits in one product - Vegan formula free from harmful chemicals - Helps protect hair from heat damage - Suitable for all hair types - Leaves hair soft, smooth, and manageable Cons: - Some may find the product to be on the pricier side - May not be as effective for very dry or damaged hair types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The serum's multiple benefits align well with Indian consumers' demand for multifunctional hair products. Vogue India, Elle India
Brand Strength 20 10 Alfaparf Milano is a recognized brand in the professional hair care segment in India. Brandwatch, Retail Gazette
Category Momentum 20 15 Hair serums are popular in the Indian market due to increasing focus on hair care. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced for a premium hair serum in the Indian market. Business Standard, The Economic Times
Competition 10 6 Faces competition from established and emerging hair serum brands in India. Hindustan Times, Livemint
Use-case Advantage 5 5 Addresses common hair concerns faced by Indian consumers like frizz and damage. India Today, Femina
Final Market Score 100 66/100 (3.30/5) Alfaparf Milano Diamond Extraordinary All-in-One Leave-In Serum is well-positioned in the Indian hair serum market with its competitive pricing and multifunctional benefits.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The serum's multiple benefits align well with Indian consumers' demand for multifunctional hair products.
    Sources: Vogue India, Elle India
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Alfaparf Milano is a recognized brand in the professional hair care segment in India.
    Sources: Brandwatch, Retail Gazette
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Hair serums are popular in the Indian market due to increasing focus on hair care.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for a premium hair serum in the Indian market.
    Sources: Business Standard, The Economic Times
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Faces competition from established and emerging hair serum brands in India.
    Sources: Hindustan Times, Livemint
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses common hair concerns faced by Indian consumers like frizz and damage.
    Sources: India Today, Femina
Summary
Alfaparf Milano Diamond Extraordinary All-in-One Leave-In Serum is well-positioned in the Indian hair serum market with its competitive pricing and multifunctional benefits.

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Where to Buy

Nykaa
₹1100.00
2-4 days · ⭐ 4.2/5
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₹1200.00
3-5 days · ⭐ 4.0/5
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Shoppers Stop
₹1300.00
N/A · ⭐ 4.3/5
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Health & Glow
₹1150.00
N/A · ⭐ 4.1/5
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StorePrice (₹)DeliveryRatingLink
Nykaa
1100.00 2-4 days 4.2/5 Buy Now
Flipkart
1200.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
1300.00 N/A 4.3/5 -
Health & Glow
1150.00 N/A 4.1/5 -

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