Garnier Hair Care Fructis Sleek Shine Anti Frizz Serum 150ml

Garnier Hair Care Fructis Sleek Shine Anti Frizz Serum 150ml

- This anti-frizz serum from Garnier is specially formulated to control frizz and flyaways, leaving hair sleek and shiny. The lightweight formula is infused with argan oil and apricot to nourish and smooth hair without weighing it down.

- Key Features: Controls frizz, adds shine, lightweight formula, infused with argan oil and apricot

- For those with frizzy hair looking for a product to help tame their locks and achieve a sleek, shiny finish, this serum is perfect. It is suitable for all hair types and can be used on both wet and dry hair.

- Pros: Effectively controls frizz, adds shine, lightweight formula doesn't weigh hair down, nourishing ingredients. Cons: Some may find the scent too strong for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The anti-frizz and shine properties of the serum align well with Indian consumers' needs for hair care products.	Euromonitor
Brand Strength	20	10	Garnier Fructis is a well-known and trusted brand in the Indian market.	Brandwatch
Category Momentum	20	15	Hair serums are in high demand due to increasing focus on hair care in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market, making it accessible to a wide range of consumers.	IRI
Competition	10	6	Facing moderate competition from other established hair serum brands in the Indian market.	Kantar
Use-case Advantage	5	5	The serum offers long-lasting frizz control and shine, addressing common hair concerns in the Indian climate.	GfK
Final Market Score	100	66/100 (3.30/5)	Garnier Fructis Sleek Shine Anti Frizz Serum is well-positioned in the Indian hair serum market with its effective anti-frizz and shine properties.

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