OGX Coconut Anti Breakage Serum 118ml

0 reviews
OGX Coconut Anti Breakage Serum 118ml
Smart Rank ⓘ 76/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Strengthen and protect hair from breakage with coconut oil and silk proteins
  • Nourish and hydrate hair for a shiny, healthy look
  • Ideal for weak, damaged, or brittle hair
  • Lightweight formula suitable for all hair types

Market-Based Score (India)

66/100 (3.30/5)
Decent
OGX Coconut Anti Breakage Serum 118ml is well-positioned in the Indian hair serum market with its effective formulation and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.6★ 6,700
Total / Avg 4.60★ 6,700
Consensus: 4.60★ from 6,700 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Moisturizes and nourishes hair effectively.
  • Reduces breakage and improves hair strength.
  • Pleasant coconut scent that many users enjoy.

⚠️ What to Watch

  • Can leave hair feeling greasy if too much is applied.
  • Some users report minimal results on very damaged hair.
  • Packaging issues, such as pump malfunction, noted by some buyers.
Rs.112.00 Rs.120.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product OGX Coconut Anti-Breakage Serum
Volume 118ml
Key Ingredients Coconut Oil, Coconut Milk
Benefits Strengthens, Protects, Nourishes
Suitable For All Hair Types
Usage Wet and Dry Hair
Scent Coconut
Pros Nourishing, Pleasant Scent, Adds Shine
Cons May Cause Greasiness, Not for Coconut Allergies
Details

OGX Coconut Anti Breakage Serum 118ml

- This serum is designed to help strengthen and protect hair from breakage, split ends, and other forms of damage. Made with coconut oil and coconut milk, it nourishes and hydrates the hair while promoting healthy growth.

- Key features of this product include its lightweight formula that won't weigh down hair, its pleasant coconut scent, and its ability to smooth frizz and add shine to the hair. It is suitable for all hair types and can be used on both wet and dry hair.

- This serum is perfect for anyone looking to improve the overall health and appearance of their hair, especially those with weak or damaged strands. It can help to prevent breakage and split ends, while also adding moisture and shine.

- Pros of this product include its nourishing ingredients, its ability to strengthen and protect hair, and its pleasant scent. Cons may include the need to use a small amount to avoid greasiness, and the fact that it may not be suitable for those with coconut allergies.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The coconut anti-breakage serum addresses a common concern in the Indian market related to hair damage. BeautyInsider, Vogue
Brand Strength 20 10 OGX is a well-known brand with a loyal customer base in India. Brandwatch, Kantar
Category Momentum 20 15 Hair serums are in high demand in the Indian market due to increasing focus on hair care. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the Indian market. Retail360, BeautyBiz
Competition 10 6 Facing moderate competition from other established hair serum brands in the Indian market. IndiaRetailNews, HairCareWeekly
Use-case Advantage 5 5 The serum offers a convenient solution for managing hair breakage, a common issue faced by Indian consumers. Elle, Cosmopolitan
Final Market Score 100 66/100 (3.30/5) OGX Coconut Anti Breakage Serum 118ml is well-positioned in the Indian hair serum market with its effective formulation and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The coconut anti-breakage serum addresses a common concern in the Indian market related to hair damage.
    Sources: BeautyInsider, Vogue
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: OGX is a well-known brand with a loyal customer base in India.
    Sources: Brandwatch, Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Hair serums are in high demand in the Indian market due to increasing focus on hair care.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the Indian market.
    Sources: Retail360, BeautyBiz
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established hair serum brands in the Indian market.
    Sources: IndiaRetailNews, HairCareWeekly
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: The serum offers a convenient solution for managing hair breakage, a common issue faced by Indian consumers.
    Sources: Elle, Cosmopolitan
Summary
OGX Coconut Anti Breakage Serum 118ml is well-positioned in the Indian hair serum market with its effective formulation and competitive pricing.

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Where to Buy

Nykaa
₹725.00
2-4 days · ⭐ 4.3/5
Buy
Amazon India
₹725.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹725.00
2-3 days · ⭐ 4.1/5
Buy
Health & Glow
₹750.00
N/A · ⭐ 4.0/5
-
NewU
₹750.00
N/A · ⭐ 3.9/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
725.00 2-4 days 4.3/5 Buy Now
Amazon India
725.00 2-3 days 4.2/5 Buy Now
Flipkart
725.00 2-3 days 4.1/5 Buy Now
Health & Glow
750.00 N/A 4.0/5 -
NewU
750.00 N/A 3.9/5 -

Price Comparison

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Amazon.in More Detail

Rs.112.00 Rs.120.00

 GO TO STORE GO TO STORE

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Rs.112.00 Rs.120.00