WELLA PROFESSIONALS FUSION SHAMPOO Intense Repair Shampoo 50ml

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WELLA PROFESSIONALS FUSION SHAMPOO Intense Repair Shampoo 50ml
Smart Rank ⓘ 82/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Wella Professionals Fusion Shampoo effectively repairs and strengthens damaged hair, making it ideal for those with weakened strands.
  • Formulated with silk amino acids, this shampoo restores your hair's natural structure, leaving it smooth and soft after each wash.
  • Protect your hair from future damage with this powerful shampoo, suitable for all hair types, including colored and chemically treated hair.
  • Experience long-lasting results with micronized lipids and amino acids that work from the inside out to rejuvenate your hair.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Wella Professionals Fusion Shampoo is well-positioned in the Indian market with its strong brand and effective repair features.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.6★ 7,424
Total / Avg 4.60★ 7,424
Consensus: 4.60★ from 7,424 total reviews
Rs.794.00 Rs.1,799.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Shampoo
Volume 50ml
Key Ingredients Silk amino acids, EDDS, micronized lipids, amino acids
Benefits Repairs and strengthens damaged hair
Suitability All hair types, including colored hair
Pros Leaves hair smooth and soft, protects from future damage
Cons May be heavy for fine hair, strong scent
Details

WELLA PROFESSIONALS FUSION SHAMPOO Intense Repair Shampoo 50ml

About Product: Wella Professionals Fusion Shampoo is a powerful and effective shampoo designed to repair and strengthen damaged hair. It contains silk amino acids which help to rebuild and restore the hair's natural structure, leaving it feeling smooth and soft. Key Features: This shampoo is formulated with EDDS, micronized lipids, and amino acids to help protect and repair hair from the inside out. It helps to strengthen hair from within and provides long-lasting results. For whom: This shampoo is ideal for those with damaged or weakened hair due to chemical treatments, heat styling, or environmental factors. It is suitable for all hair types, including colored hair. Pros: - Effectively repairs and strengthens damaged hair - Leaves hair feeling smooth and soft - Protects hair from future damage - Suitable for all hair types Cons: - May be too heavy for those with fine hair - Scent may be too strong for some people

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Fusion Shampoo offers intense repair, meeting the needs of Indian consumers. GfK, Nielsen
Brand Strength 20 18 Wella Professionals is a well-known and trusted brand in the Indian market. Brandwatch, Kantar
Category Momentum 20 15 Shampoos in high demand due to increased focus on personal grooming. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar repair shampoos in the market. Retail360, IRI
Competition 10 10 Facing strong competition from other established repair shampoo brands in India. Spire, Insight Retail
Use-case Advantage 5 3 Offers quick and effective repair for damaged hair, appealing to busy consumers. Kline, Statista
Final Market Score 100 76/100 (3.80/5) Wella Professionals Fusion Shampoo is well-positioned in the Indian market with its strong brand and effective repair features.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Fusion Shampoo offers intense repair, meeting the needs of Indian consumers.
    Sources: GfK, Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Wella Professionals is a well-known and trusted brand in the Indian market.
    Sources: Brandwatch, Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Shampoos in high demand due to increased focus on personal grooming.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar repair shampoos in the market.
    Sources: Retail360, IRI
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing strong competition from other established repair shampoo brands in India.
    Sources: Spire, Insight Retail
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers quick and effective repair for damaged hair, appealing to busy consumers.
    Sources: Kline, Statista
Summary
Wella Professionals Fusion Shampoo is well-positioned in the Indian market with its strong brand and effective repair features.

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Price Comparison

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Rs.794.00 Rs.1,799.00

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