The Body Shop Shea Body Scrub

The Body Shop Shea Body Scrub

is a luxurious exfoliating scrub that is enriched with shea butter sourced from Ghana, known for its deeply hydrating properties.

Key features of this body scrub include its gentle yet effective exfoliation, leaving the skin feeling smoother and softer. It also helps to remove dead skin cells, revealing a brighter complexion.

This body scrub is suitable for all skin types, including those with sensitive skin. It is especially beneficial for dry skin, as the shea butter helps to lock in moisture and improve skin texture.

Pros of this product include its rich and creamy texture, pleasant scent, and the fact that it is cruelty-free. Cons may include the price point for some customers, as it is a higher-end product.

Overall, The Body Shop Shea Body Scrub is a great option for those looking to effectively exfoliate and hydrate their skin, with the added bonus of supporting sustainable and ethical practices.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The shea body scrub offers unique and effective exfoliation suitable for Indian consumers.	Vogue India
Brand Strength	20	18	The Body Shop is a well-known and trusted brand in India.	Brand Equity
Category Momentum	20	15	Body scrubs are a popular and growing segment in the Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail News Asia
Competition	10	5	Facing moderate competition from both international and local brands in the body scrub category.	Business Standard
Use-case Advantage	5	3	Offers moisturizing benefits along with exfoliation, catering to Indian consumers' needs.	Elle India
Final Market Score	100	76/100 (3.80/5)	The Body Shop Shea Body Scrub holds a strong position in the competitive Indian body scrub market.