mCaffeine Coconut Cookie Body Scrub for Exfoliation Tan Removal With Coffee Milk Apricot Shea Butter Reduce Skin Darkness Calming Aroma Glowing Skin for Men Women 175g

mCaffeine Coconut Cookie Body Scrub for Exfoliation Tan Removal With Coffee Milk Apricot Shea Butter Reduce Skin Darkness Calming Aroma Glowing Skin for Men Women 175g

This Coconut Cookie Body Scrub by mCaffeine is specially formulated for exfoliation and tan removal. It contains coffee, milk, apricot, and shea butter to gently scrub away dead skin cells and reveal smoother, brighter skin underneath.

Key Features:
- Contains natural ingredients like coffee, milk, apricot, and shea butter
- Helps in exfoliating and removing tan from the skin
- Calming aroma for a relaxing skincare experience
- Suitable for both men and women
- Comes in a convenient 175g tub

For whom:
This body scrub is perfect for anyone looking to improve their skin's texture and remove tan. It is suitable for all skin types and can be used by both men and women.

Pros:
- Exfoliates and removes dead skin cells
- Helps reduce skin darkness and tan
- Leaves the skin feeling soft and smooth
- Has a calming aroma that enhances the overall experience of using the product

Cons:
- Some users may find the scrub to be too abrasive for their skin type
- The scent may be too strong for those with sensitive noses

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of ingredients catering to exfoliation and tan removal needs.	Vogue
Brand Strength	20	18	Established brand with loyal customer base and positive reviews.	Brandwatch
Category Momentum	20	15	Growing demand for natural body scrubs in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium body scrubs in the market.	Forbes
Competition	10	10	Facing competition from established and emerging brands in the body scrub segment.	Business Today
Use-case Advantage	5	3	Addresses specific skin concerns like skin darkness and provides calming effect.	Elle
Final Market Score	100	86/100 (4.30/5)	Strong brand with unique features positioned well in growing market segment.