First Aid Beauty KP Bump Eraser Body Scrub w 10 AHA 2oz

First Aid Beauty KP Bump Eraser Body Scrub w 10 AHA 2oz

This body scrub from First Aid Beauty is specially formulated to target keratosis pilaris (KP) bumps on the skin. It contains 10% AHA (alpha hydroxy acids) to exfoliate and smooth rough, bumpy skin, leaving it soft and glowing.

Key Features: - Contains 10% AHA to exfoliate and smooth skin - Helps to reduce the appearance of KP bumps - Fragrance-free and safe for sensitive skin - Cruelty-free and vegan

This body scrub is suitable for anyone looking to improve the appearance of KP bumps on their skin. It is also great for those with rough, bumpy skin or anyone wanting to achieve smoother, softer skin.

Pros: - Effectively targets KP bumps - Leaves skin smooth and glowing - Helps to improve skin texture - Fragrance-free and suitable for sensitive skin

Cons: - May be too strong for sensitive skin types - Can cause slight tingling or redness - Small size for the price

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 10% AHA content of the body scrub aligns with the demand for exfoliating products with active ingredients in India.	Vogue, Elle
Brand Strength	20	10	First Aid Beauty is a recognized brand in the skincare industry known for effective products.	Brandwatch, Forbes
Category Momentum	20	15	Body scrubs are gaining popularity in the Indian market due to increasing focus on skincare routines.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a premium body scrub, making it accessible to a wider consumer base in India.	RetailToday, BusinessInsider
Competition	10	6	Faces competition from both international and local brands offering similar exfoliating body scrubs in the Indian market.	Brandwatch, Euromonitor
Use-case Advantage	5	5	Addresses the common issue of keratosis pilaris, a prevalent skin concern in India, making it a sought-after solution.	Vogue, Elle
Final Market Score	100	66/100 (3.30/5)	Well-positioned body scrub with AHA content catering to the growing skincare needs in India.