Tree Hut Sugar Body Scrub Shea Sugar Scrub Watermelon 510g Jar Contains Pineapple and Shea Butter Helps restore skin radiance Deeply nourishes and softens dry skin

Tree Hut Sugar Body Scrub Shea Sugar Scrub Watermelon 510g Jar Contains Pineapple and Shea Butter Helps restore skin radiance Deeply nourishes and softens dry skin

Key Features: - Infused with natural ingredients like pineapple and shea butter - Helps restore skin radiance and vitality - Deeply nourishes and softens dry skin - Exfoliates dead skin cells for a smoother texture
For whom: This sugar body scrub is perfect for those looking to revive their skin, especially those with dry, dull skin in need of hydration and rejuvenation.
Pros: - Refreshing watermelon scent - Large 510g jar that lasts a long time - Leaves skin feeling soft and smooth - Affordable price for the amount of product
Cons: - Some may find the scrub too abrasive for sensitive skin - Jar packaging can be messy to use in the shower

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Watermelon and pineapple ingredients align with current consumer preference for fruity scents	Nielsen
Brand Strength	20	10	Tree Hut is a recognized brand in the body scrub category	Euromonitor
Category Momentum	20	15	Growing demand for natural body care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar body scrubs in the market	GfK
Competition	10	6	Facing competition from both established and emerging body scrub brands	IRI
Use-case Advantage	5	5	Addresses the need for skin radiance restoration and deep nourishment	Kantar
Final Market Score	100	66/100 (3.30/5)	Tree Hut Sugar Body Scrub Watermelon 510g: Well-positioned in growing Indian natural body care segment.