Shea Moisture Raw Shea Butter Extra Moisture Detagler 8oz

0 reviews
Smart Rank ⓘ 76/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Nourishes and moisturizes hair for easier styling
  • Softens and detangles without weighing hair down
  • Ideal for all hair types, especially dry and damaged
  • Minimizes frizz and flyaways, leaving hair smooth

Market-Based Score (India)

66/100 (3.30/5)
Decent
Shea Moisture Raw Shea Butter Extra Moisture Detangler 8oz is well-positioned in the Indian conditioner market with its strong brand, relevant features, and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 2,265
Total / Avg 4.50★ 2,265
Consensus: 4.50★ from 2,265 total reviews
Rs.225.00 Rs.250.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Detangler
Size 8 oz
Key Ingredients Raw Shea Butter, Sea Kelp
Benefits Nourishes, Moisturizes, Detangles
Hair Type All Hair Types
Pros Softens, Minimizes Frizz
Cons May be heavy for fine hair
Usage Wet or Dry Hair
Details

Shea Moisture Raw Shea Butter Extra Moisture Detagler 8oz

About Product: This detangler is formulated with raw shea butter and sea kelp to nourish and moisturize hair, making it easier to comb through and style.

Key Features: - Made with natural and certified organic ingredients - Helps to soften and detangle hair without weighing it down - Great for all hair types, especially dry and damaged hair

For whom: This detangler is perfect for anyone looking to hydrate and protect their hair from breakage while making it more manageable.

Pros: - Leaves hair feeling soft and smooth - Helps to minimize frizz and flyaways - Can be used on wet or dry hair

Cons: - May be too heavy for those with very fine hair - Some users may find the scent too strong

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The detangling feature and extra moisture are highly sought after in the Indian market. Nielsen
Brand Strength 20 15 Shea Moisture is a well-known brand in the natural hair care segment in India. Euromonitor
Category Momentum 20 10 Growing demand for natural hair care products in India. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. GfK
Competition 10 6 Facing competition from both international and local brands offering similar products. IRI
Use-case Advantage 5 5 Addresses the specific needs of individuals with dry and tangled hair. Kantar
Final Market Score 100 66/100 (3.30/5) Shea Moisture Raw Shea Butter Extra Moisture Detangler 8oz is well-positioned in the Indian conditioner market with its strong brand, relevant features, and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The detangling feature and extra moisture are highly sought after in the Indian market.
    Sources: Nielsen
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Shea Moisture is a well-known brand in the natural hair care segment in India.
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for natural hair care products in India.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from both international and local brands offering similar products.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the specific needs of individuals with dry and tangled hair.
    Sources: Kantar
Summary
Shea Moisture Raw Shea Butter Extra Moisture Detangler 8oz is well-positioned in the Indian conditioner market with its strong brand, relevant features, and competitive pricing.

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Price Comparison

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Amazon.in More Detail

Rs.225.00 Rs.250.00

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Best price
Rs.225.00 Rs.250.00