Redken Frizz Dismiss Sulphate Free Shampoo With Smoothening Complex 300 ml Professional pH Balancing Shampoo for Dry Frizzy Hair Smoothens Hair Adds Shine Manages Frizz For Men Women

0 reviews
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Professional pH balancing shampoo for dry, frizzy hair
  • Smoothening complex helps manage frizz and adds shine
  • Sulphate-free formula suitable for men and women
  • High-quality product designed to smooth and add shine

Market-Based Score (India)

76/100 (3.80/5)
Good value
Redken Frizz Dismiss Sulphate Free Shampoo is well-positioned in the Indian market for effective frizz management.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 2,553
Total / Avg 4.40★ 2,553
Consensus: 4.40★ from 2,553 total reviews
Rs.417.72 Rs.536.25
Best price from Amazon.in Amazon.in
Key Features
Category Shampoo
Volume 300 ml
Formula Sulphate Free
Key Feature 1 Smoothening Complex
Key Feature 2 pH Balancing
Benefit 1 Adds Shine
Benefit 2 Manages Frizz
Suitable For Men & Women
Hair Types All Hair Types
Price 2000.0000
Details

Redken Frizz Dismiss Sulphate Free Shampoo With Smoothening Complex 300 ml Professional pH Balancing Shampoo for Dry Frizzy Hair Smoothens Hair Adds Shine Manages Frizz For Men Women

The Redken Frizz Dismiss Sulphate Free Shampoo is formulated with a special Smoothening Complex to target dry and frizzy hair. Its professional pH balancing formula helps to gently cleanse the hair without stripping it of its natural oils. This shampoo is perfect for those looking to smooth their hair, add shine, and manage frizz effectively.

Key Features: - Sulphate free formula - Smoothening Complex - pH balancing - Adds shine - Manages frizz

This shampoo is suitable for both men and women who struggle with dry, frizzy hair and are looking for a solution to tame and nourish their locks. Whether you have curly, straight, or wavy hair, this shampoo is designed to work effectively on all hair types.

Pros: - Helps to smooth hair - Adds shine - Manages frizz - Suitable for all hair types - Professional pH balancing formula Cons: - May not be as effective for extremely frizzy hair - Some users may find the price point to be higher than other shampoos

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Sulphate-free formula with smoothening complex aligns with current trend for frizz management. GfK, Nielsen
Brand Strength 20 18 Redken is a well-established brand known for quality hair care products in India. Brandwatch, Kantar
Category Momentum 20 15 Growing demand for sulphate-free professional shampoos in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar professional hair care products in the Indian market. IRI, Retail360
Competition 10 10 Facing competition from other professional hair care brands offering similar frizz management solutions in India. WWD, BeautyPackaging
Use-case Advantage 5 3 Effective for managing frizz in both men and women with dry, frizzy hair. BeautyInsider
Final Market Score 100 76/100 (3.80/5) Redken Frizz Dismiss Sulphate Free Shampoo is well-positioned in the Indian market for effective frizz management.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Sulphate-free formula with smoothening complex aligns with current trend for frizz management.
    Sources: GfK, Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Redken is a well-established brand known for quality hair care products in India.
    Sources: Brandwatch, Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for sulphate-free professional shampoos in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar professional hair care products in the Indian market.
    Sources: IRI, Retail360
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing competition from other professional hair care brands offering similar frizz management solutions in India.
    Sources: WWD, BeautyPackaging
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Effective for managing frizz in both men and women with dry, frizzy hair.
    Sources: BeautyInsider
Summary
Redken Frizz Dismiss Sulphate Free Shampoo is well-positioned in the Indian market for effective frizz management.

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Rs.417.72 Rs.536.25

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Rs.417.72 Rs.536.25