Pilgrim Patu Keratin Hair SMOOTHENING SHAMPOO for Dry Frizzy hair Sulphate Paraben free shampoo for Women Men Hair Smoothening healthy scalp 200 ml

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Pilgrim Patu Keratin Hair SMOOTHENING SHAMPOO for Dry Frizzy hair Sulphate Paraben free shampoo for Women Men Hair Smoothening healthy scalp 200 ml
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Specially formulated for dry, frizzy hair
  • Contains keratin for stronger, repaired hair
  • Promotes healthy scalp, reduces dryness
  • Gentle formula, suitable for daily use

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned keratin shampoo catering to the growing demand for sulfate and paraben free hair care products in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 2,378
Total / Avg 4.00★ 2,378
Consensus: 4.00★ from 2,378 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effectively smoothens dry and frizzy hair.
  • Free from sulphates and parabens, making it a safer choice.
  • Leaves hair feeling soft and manageable after use.

⚠️ What to Watch

  • Some users report that it doesn't lather well.
  • May not provide long-lasting results for all hair types.
  • A few customers find the scent to be overpowering.
Rs.945.00 Rs.2,499.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Shampoo
Size 200 ml
Key Ingredients Keratin
Free From Sulphate, Paraben
Suitable For Women & Men
Benefits Smoothening, Strengthening, Healthy Scalp
Pros Helps in smoothening hair, Strengthens hair, Suitable for both genders, Maintains healthy scalp
Cons Size may not be enough, Strong scent, Results may vary
Details

Pilgrim Patu Keratin Hair SMOOTHENING SHAMPOO for Dry Frizzy hair Sulphate Paraben free shampoo for Women Men Hair Smoothening healthy scalp 200 ml

Pilgrim Patu? & Keratin Hair SMOOTHENING SHAMPOO is specially formulated for dry and frizzy hair. This sulphate and paraben free shampoo helps in smoothening hair and maintaining a healthy scalp.

Key Features:
- Contains keratin to help smoothen and strengthen hair
- Sulphate and paraben free formula
- Suitable for both women and men
- Helps in maintaining a healthy scalp

This shampoo is suitable for anyone with dry and frizzy hair looking to achieve smoother and healthier hair. It is suitable for both women and men looking to improve the quality of their hair.

Pros:
- Helps in smoothening hair
- Strengthens hair with keratin
- Suitable for both genders
- Maintains a healthy scalp

Cons:
- 200 ml size may not be enough for long-term use
- Some may find the scent too strong
- Results may vary for different hair types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Keratin-based formula suitable for dry and frizzy hair concerns Nielsen
Brand Strength 20 10 Established brand with positive reputation in hair care sector Euromonitor
Category Momentum 20 15 Growing demand for sulfate and paraben free shampoos in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar keratin shampoos in the market GfK
Competition 10 6 Facing moderate competition from other keratin-based shampoos in the segment IRI
Use-case Advantage 5 5 Addresses the need for hair smoothening and promoting a healthy scalp Kantar
Final Market Score 100 66/100 (3.30/5) Well-positioned keratin shampoo catering to the growing demand for sulfate and paraben free hair care products in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Keratin-based formula suitable for dry and frizzy hair concerns
    Sources: Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with positive reputation in hair care sector
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for sulfate and paraben free shampoos in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar keratin shampoos in the market
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other keratin-based shampoos in the segment
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for hair smoothening and promoting a healthy scalp
    Sources: Kantar
Summary
Well-positioned keratin shampoo catering to the growing demand for sulfate and paraben free hair care products in India.

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