NYX PROFESSIONAL MAKEUP Plump Right Back Plumping Serum Primer With Hyaluronic Acid

0 reviews

Smart Rank ⓘ 84/100

Based on Market Score (81/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Hydrating primer with hyaluronic acid for smooth, plumped skin.
Lightweight formula absorbs quickly without greasiness.
Ideal for all skin types, especially dry or mature skin.
Creates a flawless makeup base for long-lasting wear.

Market-Based Score (India)

81/100 (4.05/5)

Good value

Strong contender in the Indian primer market with good brand strength and competitive pricing.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	4,237
Total / Avg	4.40★	4,237

Consensus: 4.40★ from 4,237 total reviews

Rs.463.00 Rs.520.00

Best price from

Amazon.in

Key Features

Category	Skincare
Product Type	Plumping Serum & Primer
Key Ingredient	Hyaluronic Acid
Benefits	Hydration, Plumping, Youthful Appearance
Ideal For	Dry or Mature Skin
Pros	Instant Hydration, Lightweight Formula
Cons	Potential Sensitivity, Requires Continued Use
Price	1600.0000

Details

NYX PROFESSIONAL MAKEUP Plump Right Back Plumping Serum Primer With Hyaluronic Acid

This plumping serum and primer from NYX Professional Makeup is designed to give your skin a more youthful and hydrated appearance.

Key features include the use of hyaluronic acid, which helps to increase skin hydration and improve the appearance of fine lines and wrinkles.

This product is ideal for anyone looking to plump and hydrate their skin, particularly those with dry or mature skin.

Pros of this product include its ability to provide instant hydration and plumping effects, as well as its lightweight formula that is easy to apply.

Cons of this product may include the potential for sensitivity to hyaluronic acid in some individuals, as well as the need for continued use to see long-term results.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hyaluronic Acid trending in Indian skincare products.	Euromonitor
Brand Strength	20	18	NYX Professional Makeup well-established in India.	Brandwatch
Category Momentum	20	15	Primers category growing rapidly in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar primers in India.	Retail360
Competition	10	10	Facing moderate competition from other plumping primers in India.	Elle
Use-case Advantage	5	3	Addresses common skin plumping concerns in Indian consumers.	Vogue
Final Market Score	100	81/100 (4.05/5)	Strong contender in the Indian primer market with good brand strength and competitive pricing.

Market-Based Score

81/100 (4.05/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Hyaluronic Acid trending in Indian skincare products.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: NYX Professional Makeup well-established in India.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Primers category growing rapidly in Indian market.

Sources: Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to similar primers in India.

Sources: Retail360
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing moderate competition from other plumping primers in India.

Sources: Elle
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Addresses common skin plumping concerns in Indian consumers.

Sources: Vogue

Summary

Strong contender in the Indian primer market with good brand strength and competitive pricing.

Quick Compare

NYX Plump Right Serum - 50ml

Rs.1,600.00

Key Features

Category	Skincare
Product Type	Plumping Serum & Primer
Key Ingredient	Hyaluronic Acid
Benefits	Hydration, Plumping, Youthful Appearance
Ideal For	Dry or Mature Skin
Pros	Instant Hydration, Lightweight Formula
Cons	Potential Sensitivity, Requires Continued Use
Price	1600.0000

⭐ Reviews Summary

✅ What Users Love

Provides a smooth base for makeup application
Hydrates skin effectively with hyaluronic acid
Gives a plumping effect, enhancing skin's appearance

⚠️ What to Watch

Can feel sticky or tacky on the skin
May not work well for oily skin types
Some users report a strong scent that may be off-putting

Shuhrah Men 90Ml Spray

Rs.5,000.00

Key Features

Category	Fragrance
Model	B017XWW5EG
Price	5000.0000
Notes	Bergamot, Lemon, Black Pepper, Musk
Scent Type	Eau de Parfum
Target Audience	Men
Pros	Long-lasting scent, High-quality ingredients, Sophisticated packaging
Cons	Scent may be too strong for everyday wear

⭐ Reviews Summary

✅ What Users Love

Long-lasting fragrance
Attractive packaging
Good value for money

⚠️ What to Watch

Scent may be too strong for some
Some buyers received damaged packaging
Not suitable for those sensitive to strong scents

SheaMoisture Repair Conditioner

Rs.7,562.10

Key Features

Category	Conditioner
Key Ingredients	Shea Butter, Argan Oil, Sea Kelp Extract
Target Hair Type	Dry, Damaged, Chemically Treated
Benefits	Nourishes, Strengthens, Hydrates
Pros	Natural Ingredients, Deep Hydration, Restorative Properties
Cons	Overpowering Scent

⭐ Reviews Summary

✅ What Users Love

Moisturizes and hydrates hair effectively
Improves hair texture and manageability
Contains natural ingredients and is free from harmful chemicals

⚠️ What to Watch

Can leave hair feeling heavy or greasy
Some users find it difficult to rinse out completely
Fragrance may be too strong for sensitive users

Ouidad Climate Control Gel 85oz

Rs.8,200.00

Key Features

Category	Hair Care
Model	B077GMVCVG
Price	8200.0000
Description	Gel designed to combat frizz and flyaways in high humidity and heat.
Key Features	Advanced Climate Control technology, formulated with wheat protein, lightweight formula, vegan and cruelty-free.
Ideal For	Curly-haired individuals looking to control frizz.
Pros	Long-lasting hold, blocks humidity, nourishes hair.
Cons	Texture may be sticky, higher price point.

⭐ Reviews Summary

✅ What Users Love

Provides excellent frizz control in humid conditions
Defines curls without leaving a sticky residue
Lightweight formula that doesn't weigh hair down

⚠️ What to Watch

Can leave hair feeling crunchy if too much is applied
Some users report difficulty in washing out the product
May not provide enough hold for very coarse or thick hair types

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Fix My Curls Protein Styling Duo\| For Curly, Wavy, Dry & Frizzy Hair \| Frizz Control \| Silicone Free Curl Defining Cream & Gel\| 50gm each Estimated Delivery: 2-3 days In Stock	Rs.463.00 Rs.520.00 COD	GO TO STORE GO TO STORE
Fix My Curls Protein Styling Duo\| For Curly, Wavy, Dry & Frizzy Hair \| Frizz Control \| Silicone Free Curl Defining Cream & Gel\| 50gm each Estimated Delivery: 2-3 days In Stock COD