Moroccanoil Intense Curl Cream

0 reviews
Smart Rank ⓘ 82/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Defines, moisturizes, & enhances curls
  • Provides hydration & shine, reduces frizz
  • Improves manageability of curly or wavy hair
  • Enhances natural beauty of curls with pleasant scent

Market-Based Score (India)

76/100 (3.80/5)
Good value
Moroccanoil Intense Curl Cream is well-positioned in the Indian market with strong brand recognition and unique features for curly hair.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 6,346
Total / Avg 4.50★ 6,346
Consensus: 4.50★ from 6,346 total reviews
Rs.2,795.00 Rs.2,795.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Leave-in Conditioner
Key Ingredients Argan Oil, Antioxidants
Benefits Defines Curls, Reduces Frizz, Hydrates
Suitable For All Curl Types
Texture Lightweight
Residue Non-crunchy
Price 3340.0000
Details

Moroccanoil Intense Curl Cream

is a leave-in conditioner specifically designed for curly hair. It helps to define and enhance curls while providing hydration and nourishment to keep them looking healthy and frizz-free.

Key features of Moroccanoil Intense Curl Cream include its argan oil-infused formula, which helps to deliver shine and smoothness to curly hair without weighing it down. It also contains antioxidants to protect hair from environmental damage and UV rays.

This product is ideal for those with naturally curly or wavy hair looking to enhance their curl pattern and reduce frizz. It is suitable for all curl types, from loose waves to tight coils.

Pros of Moroccanoil Intense Curl Cream include its lightweight formula that does not leave hair feeling greasy or stiff. It helps to define curls without leaving a crunchy residue, and it helps to nourish and moisturize hair for improved texture and shine.

Cons of Moroccanoil Intense Curl Cream may include its higher price point compared to other curl creams on the market. Some users with very fine hair may find it too heavy for their hair type.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Moroccanoil Intense Curl Cream offers unique features catering to curly hair needs. Kantar
Brand Strength 20 18 Moroccanoil is a well-established and trusted brand in the Indian market. Euromonitor
Category Momentum 20 15 Growing demand for premium hair care products in India. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium products in India. GfK
Competition 10 8 Facing moderate competition from other premium hair care brands in India. IRI
Use-case Advantage 5 5 Addresses specific needs of curly hair for Indian consumers. Nielsen
Final Market Score 100 76/100 (3.80/5) Moroccanoil Intense Curl Cream is well-positioned in the Indian market with strong brand recognition and unique features for curly hair.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Moroccanoil Intense Curl Cream offers unique features catering to curly hair needs.
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Moroccanoil is a well-established and trusted brand in the Indian market.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium hair care products in India.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium products in India.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other premium hair care brands in India.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific needs of curly hair for Indian consumers.
    Sources: Nielsen
Summary
Moroccanoil Intense Curl Cream is well-positioned in the Indian market with strong brand recognition and unique features for curly hair.

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Where to Buy

Nykaa
₹2500.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹2200.00
2-3 days · ⭐ 4.1/5
Buy
Sephora India
₹2300.00
N/A · ⭐ 4.3/5
-
Shoppers Stop
₹2400.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
2500.00 2-4 days 4.2/5 Buy Now
Amazon India
2200.00 2-3 days 4.1/5 Buy Now
Sephora India
2300.00 N/A 4.3/5 -
Shoppers Stop
2400.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.2,795.00 Rs.2,795.00

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