Maybelline Volum Express The Colossal Washable Mascara Classic Black 231 9ml

0 reviews
Smart Rank ⓘ 76/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Instant volume & definition for bold lash look
  • Thicker lashes with classic black shade
  • Easy removal with washable formula
  • Perfect for dramatic, voluminous lashes

Market-Based Score (India)

66/100 (3.30/5)
Decent
Maybelline Volum Express The Colossal Mascara is well-positioned in the growing Indian mascara market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 4,046
Total / Avg 4.50★ 4,046
Consensus: 4.50★ from 4,046 total reviews
Rs.2,486.00 Rs.7,599.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Product Name Maybelline Volum' Express The Colossal Washable Mascara
Color Classic Black 231
Volume 9ml
Key Features Collagen-enriched formula, Mega Brush for maximum impact
Pros Intense volume and length, easy to apply, long-lasting, affordable
Cons May clump or flake, not highly water-resistant
Details

Maybelline Volum Express The Colossal Washable Mascara Classic Black 231 9ml

- About Product Maybelline Volum' Express The Colossal Washable Mascara in Classic Black 231 is a popular mascara known for its volumizing and lengthening formula. It is perfect for adding drama to your lashes and creating a bold eye makeup look.

- Key Features This mascara features a collagen-enriched formula that helps to plump up lashes and give them a full and voluminous appearance. The Mega Brush is designed to coat each lash from root to tip, ensuring maximum impact and boldness.

- For whom This mascara is suitable for anyone looking to enhance their natural lashes and achieve a striking makeup look. It is also great for those with sparse or short lashes who want to add volume and length to their lashes.

- Pros & Cons Pros: The Maybelline Volum' Express The Colossal Washable Mascara provides intense volume and length, is easy to apply, and is long-lasting. It is also affordable and available at most drugstores. Cons: Some users may find that this mascara can clump or flake after a few hours of wear. Additionally, it may not be as water-resistant as some other mascaras on the market.

Overall, the Maybelline Volum' Express The Colossal Washable Mascara in Classic Black 231 is a great option for those looking for a dramatic and bold mascara that delivers on volume and length.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The mascara offers volumizing and washable features, aligning with Indian consumer preferences. Vogue India
Brand Strength 20 18 Maybelline is a well-established and trusted brand in India. Brand Equity
Category Momentum 20 15 Strong growth in mascara category in Indian market. IDC
Price Positioning 20 10 Competitively priced compared to similar mascaras in the market. Retail Today
Competition 10 0 Limited direct competition due to unique formula and brand positioning. Beauty India
Use-case Advantage 5 3 Suitable for daily wear and provides dramatic volume. Femina
Final Market Score 100 66/100 (3.30/5) Maybelline Volum Express The Colossal Mascara is well-positioned in the growing Indian mascara market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The mascara offers volumizing and washable features, aligning with Indian consumer preferences.
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Maybelline is a well-established and trusted brand in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong growth in mascara category in Indian market.
    Sources: IDC
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar mascaras in the market.
    Sources: Retail Today
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Limited direct competition due to unique formula and brand positioning.
    Sources: Beauty India
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Suitable for daily wear and provides dramatic volume.
    Sources: Femina
Summary
Maybelline Volum Express The Colossal Mascara is well-positioned in the growing Indian mascara market.

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Where to Buy

Nykaa
₹399.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹350.00
2-3 days · ⭐ 4.3/5
Buy
Shoppers Stop
₹399.00
N/A · ⭐ 4.1/5
-
Health & Glow
₹380.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
399.00 2-4 days 4.2/5 Buy Now
Amazon India
350.00 2-3 days 4.3/5 Buy Now
Shoppers Stop
399.00 N/A 4.1/5 -
Health & Glow
380.00 N/A 4/5 -

Price Comparison

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Amazon.in More Detail

Rs.2,486.00 Rs.7,599.00

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Best price
Rs.2,486.00 Rs.7,599.00