Maybelline Volum Express the Colossal Washable Mascara Glam Black 230 9ml

0 reviews
Maybelline Volum Express the Colossal Washable Mascara Glam Black 230 9ml
Smart Rank ⓘ 76/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Instantly volumize and lengthen lashes for a dramatic look
  • Collagen formula plumps up lashes for added volume
  • Mega brush ensures clump-free application and separation
  • Ideal for achieving bold and dramatic eye makeup looks

Market-Based Score (India)

66/100 (3.30/5)
Decent
Maybelline Volum Express the Colossal Washable Mascara Glam Black 230 9ml is well-positioned in the Indian mascara market with its strong brand and product features.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 10,560
Total / Avg 4.50★ 10,560
Consensus: 4.50★ from 10,560 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Provides great volume to lashes
  • Long-lasting formula
  • Easy to remove with water

⚠️ What to Watch

  • May clump lashes if too many coats applied
  • Some users experienced smudging
  • Brush may be too large for precise application
Rs.2,500.00 Rs.2,500.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Product Name Maybelline Volum' Express the Colossal Washable Mascara
Color Glam Black 230
Volume 9ml
Key Features Adds volume and thickness to lashes
Application Mega brush for easy application
Removal Washable formula for easy removal
Pros Intense black color for a bold look
Cons Some users may find the formula slightly clumpy
Details

Maybelline Volum Express the Colossal Washable Mascara Glam Black 230 9ml

The Maybelline Volum' Express the Colossal Washable Mascara in Glam Black 230 is a popular choice for those looking to add volume and drama to their lashes. Its unique formula helps to plump up each individual lash for a bold and eye-catching look.

Key Features: - Adds volume and thickness to lashes - Intense black color for a dramatic effect - Washable formula for easy removal - Mega brush for easy application and full coverage

For whom: This mascara is perfect for anyone looking to enhance their natural lashes and create a more dramatic eye makeup look. It is suitable for all eye shapes and sizes, and can be easily removed with your favorite makeup remover.

Pros: - Adds instant volume and thickness to lashes - Intense black color for a bold look - Easy to apply with the mega brush - Washable formula is gentle on lashes

Cons: - Some users may find the formula to be slightly clumpy - May require multiple coats for desired intensity

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The mascara offers volumizing and long-lasting effects, meeting Indian consumers' preferences. BeautyInsider
Brand Strength 20 18 Maybelline is a well-established and trusted brand in India. Brandwatch
Category Momentum 20 15 Strong growth in mascara category in Indian market. IDC
Price Positioning 20 10 Competitively priced compared to similar mascaras in the Indian market. RetailToday
Competition 10 0 Facing strong competition from other popular mascara brands in India. CosmeticsToday
Use-case Advantage 5 3 The mascara is suitable for both daily wear and special occasions. Vogue
Final Market Score 100 66/100 (3.30/5) Maybelline Volum Express the Colossal Washable Mascara Glam Black 230 9ml is well-positioned in the Indian mascara market with its strong brand and product features.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The mascara offers volumizing and long-lasting effects, meeting Indian consumers' preferences.
    Sources: BeautyInsider
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Maybelline is a well-established and trusted brand in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong growth in mascara category in Indian market.
    Sources: IDC
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar mascaras in the Indian market.
    Sources: RetailToday
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Facing strong competition from other popular mascara brands in India.
    Sources: CosmeticsToday
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: The mascara is suitable for both daily wear and special occasions.
    Sources: Vogue
Summary
Maybelline Volum Express the Colossal Washable Mascara Glam Black 230 9ml is well-positioned in the Indian mascara market with its strong brand and product features.

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Where to Buy

Nykaa
₹399.00
2-4 days · ⭐ 4.3/5
Buy
Amazon India
₹399.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹399.00
3-5 days · ⭐ 4.4/5
Buy
Shoppers Stop
₹399.00
N/A · ⭐ 4.1/5
-
Health & Glow
₹399.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
399.00 2-4 days 4.3/5 Buy Now
Amazon India
399.00 2-3 days 4.2/5 Buy Now
Flipkart
399.00 3-5 days 4.4/5 Buy Now
Shoppers Stop
399.00 N/A 4.1/5 -
Health & Glow
399.00 N/A 4/5 -

Price Comparison

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Amazon.in More Detail

Rs.2,500.00 Rs.2,500.00

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