Maybelline New York Lash Sensational Sky High Mascara Very Black Lengthening and Volumizing Mascara With Bamboo Extract Fibres Ophthalmologist tested and Waterproof 6ml

Maybelline New York Lash Sensational Sky High Mascara Very Black Lengthening and Volumizing Mascara With Bamboo Extract Fibres Ophthalmologist tested and Waterproof 6ml

About Product: This Maybelline New York Lash Sensational Sky High Mascara is designed to provide lengthening and volumizing effects to your lashes. It is enriched with bamboo extract and fibers to give you a dramatic look. It is ophthalmologist tested and waterproof, ensuring long-lasting wear.

Key Features: - Lengthening and volumizing mascara - Enriched with bamboo extract and fibers - Ophthalmologist tested - Waterproof formula - Comes in a 6ml tube

For whom: This mascara is perfect for anyone looking to achieve longer and fuller lashes. It is suitable for all eye shapes and provides a bold, dramatic look that lasts all day.

Pros: - Provides lengthening and volumizing effects - Enriched with bamboo extract and fibers for added drama - Ophthalmologist tested for safe use - Waterproof formula ensures long-lasting wear

Cons: - Some users may find the formula too thick for their liking - Can be difficult to remove with regular makeup remover

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Bamboo extract fibers and waterproof feature align with market trends.	Kantar
Brand Strength	20	18	Maybelline New York is a well-established brand in India.	Euromonitor
Category Momentum	20	15	Growing demand for mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	10	Facing strong competition from other popular mascara brands.	Canalys
Use-case Advantage	5	3	Addresses the need for lengthening and volumizing lashes.	IDC
Final Market Score	100	76/100 (3.80/5)	Maybelline New York Lash Sensational Sky High Mascara is well-positioned in the Indian market for lash enhancement.

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