Maybelline New York The Colossal Volum Express Waterproof Mascara Glam Black 240 8ml

0 reviews
Maybelline New York The Colossal Volum Express Waterproof Mascara Glam Black 240 8ml
Smart Rank ⓘ 80/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Get intense volume and length with Maybelline New York The Colossal Volum Express Waterproof Mascara.
  • Enjoy long-lasting wear with the waterproof formula that resists smudging and flaking.
  • Create full, thick lashes without clumping thanks to the collagen-enriched formula.
  • Experience easy application with the mega brush that captures every lash from root to tip.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned mascara with strong brand in a competitive market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 9,201
Total / Avg 4.30★ 9,201
Consensus: 4.30★ from 9,201 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Provides great volume to lashes
  • Waterproof formula lasts all day
  • Easy to apply without clumping

⚠️ What to Watch

  • Difficult to remove completely
  • May dry out quickly
  • Some users experienced flaking throughout the day
Rs.637.00 Rs.1,299.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Product Name Maybelline New York The Colossal Volum' Express Waterproof Mascara
Model B002LFLVFK
Volume 8ml
Color Glam Black 240
Key Features Intense volume and length, Waterproof formula, Resists smudging and flaking
Pros Provides intense volume, Long-lasting wear, Resists smudging and flaking
Cons Difficult to remove, Not suitable for natural look
Details

Maybelline New York The Colossal Volum Express Waterproof Mascara Glam Black 240 8ml

About Product:

Maybelline New York The Colossal Volum' Express Waterproof Mascara in Glam Black 240 is a popular mascara that provides intense volume and length to your lashes. Its waterproof formula ensures long-lasting wear without smudging or flaking.

Key Features:

- Intense volume and length
- Waterproof formula
- Resists smudging and flaking

For whom:

This mascara is perfect for anyone looking to add drama and intensity to their lashes. Whether you have short, sparse lashes or just want to enhance your natural look, this mascara is a great choice.

Pros:

- Provides intense volume
- Waterproof formula ensures long-lasting wear
- Resists smudging and flaking

Cons:

- Some users may find it difficult to remove due to its waterproof nature
- May not be suitable for those who prefer a more natural look

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Waterproof and volumizing features are popular in India. Euromonitor
Brand Strength 20 18 Maybelline is a trusted brand in India. Brandwatch
Category Momentum 20 15 High demand for mascaras in Indian market. Mintel
Price Positioning 20 15 Competitively priced for the Indian market. Retail360
Competition 10 5 Facing competition from other popular mascara brands. Elle
Use-case Advantage 5 3 Long-lasting formula suitable for Indian weather. Vogue
Final Market Score 100 76/100 (3.80/5) Well-positioned mascara with strong brand in a competitive market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Waterproof and volumizing features are popular in India.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Maybelline is a trusted brand in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: High demand for mascaras in Indian market.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for the Indian market.
    Sources: Retail360
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing competition from other popular mascara brands.
    Sources: Elle
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Long-lasting formula suitable for Indian weather.
    Sources: Vogue
Summary
Well-positioned mascara with strong brand in a competitive market.

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Where to Buy

Nykaa
₹399.00
2-4 days · ⭐ 4.5/5
Buy
Amazon India
₹350.00
2-3 days · ⭐ 4.2/5
Buy
Shoppers Stop
₹399.00
N/A · ⭐ 4/5
-
Health & Glow
₹375.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
399.00 2-4 days 4.5/5 Buy Now
Amazon India
350.00 2-3 days 4.2/5 Buy Now
Shoppers Stop
399.00 N/A 4/5 -
Health & Glow
375.00 N/A 4.3/5 -

Price Comparison

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Amazon.in More Detail

Rs.637.00 Rs.1,299.00

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