Maybelline New York Mascara No clumping Fanning Brush Waterproof Lash Sensational Black 9ml

0 reviews
Smart Rank ⓘ 78/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Achieve a natural, flawless look with no clumping formula
  • Fanning brush ensures even application for voluminous lashes
  • Waterproof mascara for long-lasting wear without smudging
  • Enhance your eyelashes with volume and length for any occasion

Market-Based Score (India)

76/100 (3.80/5)
Good value
Maybelline New York Mascara is well-positioned in the Indian market with strong brand presence and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 4,573
Total / Avg 4.10★ 4,573
Consensus: 4.10★ from 4,573 total reviews
Rs.1,250.00 Rs.1,250.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Product Type Mascara
Formula No-clumping
Brush Type Fanning Brush
Waterproof Yes
Effect Lash Sensational
Color Black
Size 9ml
Pros No clumping or flaking
Cons May not give as much volume as some other mascaras
Details

Maybelline New York Mascara No clumping Fanning Brush Waterproof Lash Sensational Black 9ml

About Product: Maybelline New York Mascara is a top-rated mascara known for its no-clumping formula. It comes with a unique fanning brush that helps to separate and coat each lash evenly. This waterproof mascara is designed to give you long, full lashes that last all day.

Key Features: - No-clumping formula - Fanning brush for even application - Waterproof for long-lasting wear - Lash Sensational effect - Available in black color - Comes in a 9ml size

For whom: This mascara is perfect for anyone looking for a high-quality, affordable mascara that provides length, volume, and definition to their lashes. It is suitable for all eye shapes and sizes.

Pros: - No clumping or flaking - Fanning brush ensures even coating - Waterproof formula that lasts all day - Lash Sensational effect gives a dramatic look - Easy to remove with makeup remover

Cons: - Some users may find it difficult to remove completely - May not give as much volume as some other mascaras on the market

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Waterproof and no clumping are key features in demand. Vogue
Brand Strength 20 18 Maybelline is a well-established brand in India. Brand Equity
Category Momentum 20 15 High demand for mascaras in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products. Retail Today
Competition 10 8 Facing competition from L'Oreal and Lakme in this segment. Cosmetics Today
Use-case Advantage 5 5 Provides fanning brush for better lash coverage. Femina
Final Market Score 100 76/100 (3.80/5) Maybelline New York Mascara is well-positioned in the Indian market with strong brand presence and competitive pricing.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Waterproof and no clumping are key features in demand.
    Sources: Vogue
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Maybelline is a well-established brand in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: High demand for mascaras in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products.
    Sources: Retail Today
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from L'Oreal and Lakme in this segment.
    Sources: Cosmetics Today
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides fanning brush for better lash coverage.
    Sources: Femina
Summary
Maybelline New York Mascara is well-positioned in the Indian market with strong brand presence and competitive pricing.

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Where to Buy

Nykaa
₹399.00
2-4 days · ⭐ 4.5/5
Buy
Amazon India
₹350.00
2-3 days · ⭐ 4.3/5
Buy
Shoppers Stop
₹399.00
N/A · ⭐ 4/5
-
Health & Glow
₹380.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
399.00 2-4 days 4.5/5 Buy Now
Amazon India
350.00 2-3 days 4.3/5 Buy Now
Shoppers Stop
399.00 N/A 4/5 -
Health & Glow
380.00 N/A 4.2/5 -

Price Comparison

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Amazon.in More Detail

Rs.1,250.00 Rs.1,250.00

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e.l.f, Matte Putty Primer, Skin Perfecting, Lightweight, Oil-free formula, Mattifies, Absorbs Excess Oil, Fills in Pores and Fine Lines, Soft, Matte Finish, All-Day Wear, 0.74 Oz

Estimated Delivery: 2-3 days
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Rs.1,250.00 Rs.1,250.00