MARS Double Trouble Volumizing and Lengthening Mascara 2 in 1 Mascara for Women Long Lasting 15 ml Black

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MARS Double Trouble Volumizing and Lengthening Mascara 2 in 1 Mascara for Women Long Lasting 15 ml Black
Smart Rank ⓘ 80/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Get dramatic, bold lashes with just one coat of MARS Double Trouble mascara
  • Long-lasting formula ensures your lashes stay volumized and lengthened all day
  • Intense black color for a striking eye makeup look without using multiple products
  • Ideal for quick and easy enhancement of your lashes, perfect for busy women

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with competitive features and pricing in a growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 2,814
Total / Avg 4.30★ 2,814
Consensus: 4.30★ from 2,814 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Provides both volume and length
  • Long-lasting formula
  • Rich black color

⚠️ What to Watch

  • May clump if not applied carefully
  • Difficult to remove
  • Some users experienced smudging
Rs.314.00 Rs.375.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Product Type Mascara
Volume 15 ml
Color Black
Formula 2-in-1 (Volumizing & Lengthening)
Wand Type Double-sided
Smudge-proof Yes
Long-lasting Yes
Suitable For All eye shapes and sizes
Usage Everyday wear or special occasions
Pros Bold, voluminous lashes
Cons Tricky wand for some users
Details

MARS Double Trouble Volumizing and Lengthening Mascara 2 in 1 Mascara for Women Long Lasting 15 ml Black

About Product: The MARS Double Trouble Volumizing and Lengthening Mascara is a 2-in-1 mascara designed for women who want both volume and length in their lashes. It comes in a sleek black tube with a long-lasting formula.

Key Features: This mascara has a unique double-sided wand with one side for volumizing and the other side for lengthening. It provides intense black color that gives a dramatic look to your lashes. The formula is smudge-proof and long-lasting, perfect for all-day wear.

For whom: This mascara is ideal for women who want to achieve bold, voluminous lashes with added length. It is suitable for all eye shapes and sizes and is perfect for everyday wear or special occasions.

Pros: - 2-in-1 formula for volumizing and lengthening - Intense black color for a dramatic look - Long-lasting and smudge-proof - Suitable for all eye shapes and sizes

Cons: - Some users may find the double-sided wand tricky to use at first - May require multiple coats for maximum effect

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers volumizing and lengthening features, meeting market expectations. Kantar
Brand Strength 20 18 MARS is a recognized brand in the cosmetics industry. Euromonitor
Category Momentum 20 15 Growing demand for mascaras in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar mascaras in the market. IRI
Competition 10 8 Facing moderate competition from other popular mascara brands. Nielsen
Use-case Advantage 5 5 Provides long-lasting effects, appealing to consumers seeking durability. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand with competitive features and pricing in a growing market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers volumizing and lengthening features, meeting market expectations.
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: MARS is a recognized brand in the cosmetics industry.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for mascaras in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar mascaras in the market.
    Sources: IRI
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other popular mascara brands.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides long-lasting effects, appealing to consumers seeking durability.
    Sources: GfK
Summary
Strong brand with competitive features and pricing in a growing market.

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Where to Buy

Nykaa
₹299.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹275.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹320.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹310.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
299.00 2-4 days 4.2/5 Buy Now
Flipkart
275.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
320.00 N/A 4.3/5 -
Health & Glow
310.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.314.00 Rs.375.00

 GO TO STORE GO TO STORE

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Estimated Delivery: 2-3 days
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Rs.314.00 Rs.375.00