ItS A 10 Hair And Care 10 Leave In Conditioner Plus Keratin 120Ml

0 reviews
ItS A 10 Hair And Care 10 Leave In Conditioner Plus Keratin 120Ml
Smart Rank ⓘ 82/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Strengthen and protect your hair with keratin-infused formula
  • Detangle, moisturize, and add shine for all hair types
  • Enjoy soft, smooth hair that's easy to manage and style
  • Get heat protection and reduce breakage with lightweight leave-in conditioner

Market-Based Score (India)

76/100 (3.80/5)
Good value
Highly competitive product with strong brand and feature fit in growing Indian haircare market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.6★ 7,675
Total / Avg 4.60★ 7,675
Consensus: 4.60★ from 7,675 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective in detangling hair
  • Leaves hair feeling soft and smooth
  • Helps with frizz control

⚠️ What to Watch

  • Strong scent that some may find overpowering
  • Can leave hair feeling greasy if too much is applied
  • May not work well for all hair types
Rs.325.00 Rs.465.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Leave-In Conditioner
Volume 120Ml
Key Ingredients Keratin
Benefits Nourishes, Repairs, Smooths Frizz
Ideal For Dry, Damaged, Frizzy Hair
Pros Intense Hydration, Strengthens Hair
Cons Not Suitable for Fine/Oily Hair
Details

ItS A 10 Hair And Care 10 Leave In Conditioner Plus Keratin 120Ml

This leave-in conditioner is specially formulated to nourish and protect hair with essential keratin proteins. It helps to repair damage, smooth frizz, and add shine for healthier-looking hair.

Key Features:
- Infused with keratin proteins for added strength and manageability
- Lightweight formula that won't weigh hair down
- Helps to detangle, protect against heat styling, and reduce frizz
For whom:
Ideal for those with dry, damaged, or frizzy hair looking to improve its overall condition and appearance.

Pros:
- Provides intense hydration and nourishment
- Helps to strengthen and protect hair from further damage
- Leaves hair looking shiny and smooth
Cons:
- May not be suitable for those with very fine or oily hair
- Some users may find the scent to be too strong

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a unique blend of keratin and conditioning properties highly sought after in Indian market. Vogue India
Brand Strength 20 18 Strong brand reputation and recognition among Indian consumers. Brand Equity
Category Momentum 20 15 Growing demand for premium haircare products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium haircare products in India. Beauty Bulletin
Competition 10 8 Facing moderate competition from established and emerging haircare brands in India. Cosmopolitan India
Use-case Advantage 5 5 Addresses common haircare concerns faced by Indian consumers like frizz and damage. Elle India
Final Market Score 100 76/100 (3.80/5) Highly competitive product with strong brand and feature fit in growing Indian haircare market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a unique blend of keratin and conditioning properties highly sought after in Indian market.
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand reputation and recognition among Indian consumers.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium haircare products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium haircare products in India.
    Sources: Beauty Bulletin
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from established and emerging haircare brands in India.
    Sources: Cosmopolitan India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses common haircare concerns faced by Indian consumers like frizz and damage.
    Sources: Elle India
Summary
Highly competitive product with strong brand and feature fit in growing Indian haircare market.

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Where to Buy

Nykaa
₹1250.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹1499.00
2-3 days · ⭐ 4.4/5
Buy
Shoppers Stop
₹1599.00
N/A · ⭐ 4/5
-
Health & Glow
₹1350.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
1250.00 2-4 days 4.2/5 Buy Now
Amazon India
1499.00 2-3 days 4.4/5 Buy Now
Shoppers Stop
1599.00 N/A 4/5 -
Health & Glow
1350.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.325.00 Rs.465.00

 GO TO STORE GO TO STORE

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Rs.325.00 Rs.465.00