Horlicks Growth Refill 1kg

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Clinically proven to support kids' growth and development
Contains essential nutrients like vitamins and proteins
Specifically formulated for children with nutritional deficiencies
Delicious classic malt flavor with easy-to-prepare powder form

Market-Based Score (India)

76/100 (3.80/5)

Good value

Horlicks Classic Malt Nutrition Drink holds a strong position in the Indian market for kids' nutrition drinks.

Rs.99.00 Rs.99.00

Best price from

Amazon.in

Key Features

Category	Nutrition Drink
Weight	1kg
Flavor	Classic Malt
Nutrients	Vitamins, Minerals, Proteins
Target Audience	Children
Benefits	Supports Growth and Development
Form	Powder
Preparation	Easy to Prepare

Details

- Horlicks Nutrition Drink Refill is a 1kg pack of classic malt flavored powder that is clinically proven to help children grow taller, stronger, and sharper.

- Key features include essential nutrients such as vitamins, minerals, and proteins that support overall growth and development in children.

- This product is specifically formulated for children who may have nutritional deficiencies or who need additional support in their growth and development.

- Pros of Horlicks Nutrition Drink Refill include its delicious classic malt flavor, its easy-to-prepare powder form, and its clinically proven benefits for children's growth. Cons may include the fact that some children may not enjoy the taste or that it may not be suitable for those with specific dietary restrictions.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a comprehensive nutrition profile suitable for kids' growth.	FSSAI
Brand Strength	20	18	Horlicks is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for nutrition drinks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established nutrition drink brands.	Euromonitor
Use-case Advantage	5	5	Addresses specific nutritional needs of growing children effectively.	Healthcare India
Final Market Score	100	76/100 (3.80/5)	Horlicks Classic Malt Nutrition Drink holds a strong position in the Indian market for kids' nutrition drinks.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers a comprehensive nutrition profile suitable for kids' growth.

Sources: FSSAI
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Horlicks is a well-established and trusted brand in India.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for nutrition drinks in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Retail360
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from other established nutrition drink brands.

Sources: Euromonitor
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses specific nutritional needs of growing children effectively.

Sources: Healthcare India

Summary

Horlicks Classic Malt Nutrition Drink holds a strong position in the Indian market for kids' nutrition drinks.

Quick Compare

Horlicks Growth Refill 1kg

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Clinically proven to support kids' growth and development
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Price may be higher compared to other similar products
Some users find the texture to be too thick
Limited flavor options

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Where to Buy

Amazon India

₹395.00

2-4 days · ⭐ 4.5/5

Buy

Flipkart

₹390.00

3-5 days · ⭐ 4.2/5

Buy

Big Bazaar

₹400.00

N/A · ⭐ 4/5

Reliance Fresh

₹395.00

N/A · ⭐ 4.2/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	395.00	2-4 days	4.5/5	Buy Now
Flipkart	390.00	3-5 days	4.2/5	Buy Now
Big Bazaar	400.00	N/A	4/5	-
Reliance Fresh	395.00	N/A	4.2/5	-

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