Bodyprox Large Patellar Tendon Support Strap - Adjustable Neoprene Knee Brace for Running, Arthritis, Tennis, Jumper's Knee - Pain Relief and Injury Recovery

The Bodyprox Patellar Tendon Support Strap is designed to provide relief and support for those experiencing knee pain. Made from durable neoprene, this adjustable strap helps alleviate discomfort caused by running, arthritis, jumping, tennis, and other activities.

Key Features: - Adjustable design for a customizable fit - Neoprene material provides both support and comfort - Helps reduce pain and inflammation in the patellar tendon - Lightweight and breathable for all-day wear

For whom: This knee strap is ideal for athletes, runners, individuals with arthritis, and anyone experiencing knee pain during physical activity or daily tasks. It is suitable for both men and women and comes in a large size for a comfortable fit.

Pros: - Provides targeted support to the patellar tendon - Adjustable design allows for a personalized fit - Helps relieve pain and discomfort during physical activity - Made from durable and breathable neoprene material

Cons: - May not be suitable for individuals with severe knee injuries or conditions - Some users may find the sizing to be too large or too small - May require occasional readjustment during use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Adjustable strap and neoprene material align with market preferences.	Livemint, NDTV
Brand Strength	20	10	Established brand with positive customer reviews.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for knee support products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, Financial Express
Competition	10	6	Facing competition from both local and international knee brace brands.	The Times of India, CNBC TV18
Use-case Advantage	5	5	Addresses common knee issues faced by Indian consumers.	India Today
Final Market Score	100	66/100 (3.30/5)	Bodyprox Large Patellar Tendon Support Strap is well-positioned in the Indian knee support market.

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