Junior Horlicks Chocolate Flavour Health & Nutrition Drink, Jar 500 g, for Toddlers & Young Kids, for Brain Development, Weight Gain and Immunity, Chocolate Flavour, Jar, 500 g

0 reviews

Smart Rank ⓘ 81/100

Based on Market Score (78/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Support your child's growth with Junior Horlicks, packed with essential nutrients for brain development and immunity.
Delicious chocolate flavor makes nutrition enjoyable for toddlers and young kids, encouraging them to drink it regularly.
Formulated with DHA, Choline, Iron, Vitamin D, Calcium, and Protein to aid in weight gain and overall health.
Ideal for children needing extra nutrition during their formative years, ensuring they get the support they need.

Market-Based Score (India)

78/100 (3.90/5)

Good value

Junior Horlicks is a strong contender in the health drink market for kids, leveraging brand trust and nutritional benefits.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	1,717
Total / Avg	4.30★	1,717

Consensus: 4.30★ from 1,717 total reviews

Rs.327.00 Rs.330.00

Best price from

Amazon.in

Key Features

Category	Health & Nutrition Drink
Flavor	Chocolate
Weight	500 g
Key Ingredients	DHA, Choline, Iron, Vitamin D, Calcium, Protein
Target Audience	Toddlers & Young Kids
Benefits	Brain Development, Weight Gain, Immunity
Pros	Appealing flavor, Nutrient-rich
Cons	Taste may not suit all, Dietary restrictions possible

Details

- Junior Horlicks Chocolate Flavour Health & Nutrition Drink is a specially formulated nutritional supplement for toddlers and young kids to support their overall growth and development.
- Key Features: Contains essential nutrients like DHA, Choline, Iron, Vitamin D, Calcium, and Protein to aid in brain development, weight gain, and immunity. The delicious chocolate flavor makes it enjoyable for kids to drink.
- For whom: Ideal for toddlers and young kids who may need extra nutrition to support their growth and development during their formative years.
- Pros: Helps in brain development, weight gain, and boosting immunity. The chocolate flavor is appealing to kids, making it easier for parents to ensure their children are getting the necessary nutrients.
- Cons: Some children may not like the taste or texture of the drink, and it may not be suitable for those with specific dietary restrictions or allergies.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product's focus on brain development and immunity aligns well with parental concerns.	Market Research, Consumer Insights
Brand Strength	20	18	Horlicks is a well-established brand trusted by parents for children's nutrition.	Nielsen, Brand Equity
Category Momentum	20	15	The health drink category is growing rapidly in India due to increasing health awareness.	Nielsen, Mintel
Price Positioning	20	14	Competitively priced for the premium health drink segment, appealing to middle-class families.	Economic Times, Business Standard
Competition	10	7	Moderate competition exists, but Horlicks has a strong market presence.	Market Analysis, Industry Reports
Use-case Advantage	5	4	Specifically designed for toddlers, catering to a niche market segment.	Parenting Blogs, Health Magazines
Final Market Score	100	78/100 (3.90/5)	Junior Horlicks is a strong contender in the health drink market for kids, leveraging brand trust and nutritional benefits.

Market-Based Score

78/100 (3.90/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The product's focus on brain development and immunity aligns well with parental concerns.

Sources: Market Research, Consumer Insights
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Horlicks is a well-established brand trusted by parents for children's nutrition.

Sources: Nielsen, Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The health drink category is growing rapidly in India due to increasing health awareness.

Sources: Nielsen, Mintel
Price Positioning 14/20

Weight: 20

Contribution: 14

Rationale: Competitively priced for the premium health drink segment, appealing to middle-class families.

Sources: Economic Times, Business Standard
Competition 7/10

Weight: 10

Contribution: 7

Rationale: Moderate competition exists, but Horlicks has a strong market presence.

Sources: Market Analysis, Industry Reports
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Specifically designed for toddlers, catering to a niche market segment.

Sources: Parenting Blogs, Health Magazines

Summary

Junior Horlicks is a strong contender in the health drink market for kids, leveraging brand trust and nutritional benefits.

Where to Buy

Amazon India

₹325.00

2-4 days · ⭐ 4.5/5

Buy

Flipkart

₹320.00

3-5 days · ⭐ 4.2/5

Buy

Reliance Fresh

₹330.00

N/A · ⭐ 4/5

Big Bazaar

₹335.00

N/A · ⭐ 4.2/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	325.00	2-4 days	4.5/5	Buy Now
Flipkart	320.00	3-5 days	4.2/5	Buy Now
Reliance Fresh	330.00	N/A	4/5	-
Big Bazaar	335.00	N/A	4.2/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Junior Horlicks Chocolate Flavour Health & Nutrition Drink, Jar 500 g, for Toddlers & Young Kids, for Brain Development, Weight Gain and Immunity, Chocolate Flavour, Jar, 500 g Estimated Delivery: 2-3 days In Stock	Rs.327.00 Rs.330.00 COD	GO TO STORE GO TO STORE
Junior Horlicks Chocolate Flavour Health & Nutrition Drink, Jar 500 g, for Toddlers & Young Kids, for Brain Development, Weight Gain and Immunity, Chocolate Flavour, Jar, 500 g Estimated Delivery: 2-3 days In Stock COD