Ensure Vanilla Nutritional Supplement Drink 950g - High Protein, 32 Nutrients, Calcium, Vitamin D - 1kg Powder (35 servings)

About Product: This nutritional supplement drink is designed to provide a wide range of essential nutrients in a convenient and delicious form. It contains 32 key nutrients, including high protein, calcium, and vitamin D, making it a comprehensive option for those looking to boost their daily intake. Key Features: - 32 essential nutrients - High protein content - Good source of calcium and vitamin D - Vanilla flavor - Available in a 950g or 1kg powder form - 35 servings per container For whom: This product is suitable for anyone looking to increase their daily nutrient intake in a convenient and tasty way. It can be particularly beneficial for individuals with busy lifestyles, athletes, seniors, or those with specific dietary needs. Pros: - Comprehensive blend of essential nutrients - High protein content - Convenient powder form - Great tasting vanilla flavor - Multiple servings per container Cons: - Weight may vary slightly between products - Some individuals may not enjoy the vanilla flavor

Overall, this nutritional supplement drink is a top choice for those looking to boost their nutrient intake in a convenient and tasty way. With its high protein content, essential nutrients, and delicious vanilla flavor, it's sure to be a hit with a wide range of consumers.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in protein, nutrients, calcium, and vitamin D, meeting consumer needs.	Frost & Sullivan
Brand Strength	20	10	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for nutritional supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other established nutritional supplement brands.	Euromonitor
Use-case Advantage	5	5	Convenient 1kg powder format with 35 servings for easy consumption.	Grocery Times
Final Market Score	100	66/100 (3.30/5)	Strong product with good market fit and competitive positioning in the Indian nutrition segment.

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