DIAMOND Khadi Herbal Mehndi Chandan Mix for Unisex 45g Black Pack of 3

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Natural hair dye made with henna and sandalwood for rich black color
  • Nourishes and conditions hair, no harsh chemicals, suitable for men and women
  • Long-lasting color, easy to apply, strengthens hair, made with natural ingredients
  • Ideal for those seeking herbal hair color, may need multiple applications for darker shades

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position the product well in the growing Indian herbal hair color market.
Rs.159.00 Rs.180.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Color
Model B09ZPHRYHB
Price 180.0000
Ingredients Henna, Sandalwood
Color Black
Usage Unisex
Pros No harsh chemicals, Nourishes hair, Long-lasting color, Easy to apply
Cons May require multiple applications, Strong scent
Details

DIAMOND Khadi Herbal Mehndi Chandan Mix for Unisex 45g Black Pack of 3

This DIAMOND Khadi Herbal Mehndi Chandan Mix is a natural hair dye made with a blend of henna and sandalwood (chandan) to provide a rich, black color for your hair.

Key Features: - Made with natural ingredients - Provides a rich, black color - Nourishes and conditions the hair - Easy to use

For whom: This product is suitable for both men and women looking to color their hair with a natural and herbal option.

Pros: - No harsh chemicals - Nourishes and strengthens the hair - Provides a long-lasting color - Easy to apply

Cons: - May require multiple applications for darker hair colors - Scent may be strong for some users

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a unique blend of herbal ingredients catering to the Indian consumer preference for natural products. Nielsen
Brand Strength 20 18 Established brand with a loyal customer base in the herbal hair color segment. Euromonitor
Category Momentum 20 15 Growing demand for natural hair color products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar herbal hair color products in the market. GfK
Competition 10 10 Facing moderate competition from other established herbal hair color brands in India. Statista
Use-case Advantage 5 2 Convenient pack of 3 for regular users, enhancing value proposition. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position the product well in the growing Indian herbal hair color market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a unique blend of herbal ingredients catering to the Indian consumer preference for natural products.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a loyal customer base in the herbal hair color segment.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural hair color products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar herbal hair color products in the market.
    Sources: GfK
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing moderate competition from other established herbal hair color brands in India.
    Sources: Statista
  • Use-case Advantage 2/5
    Weight: 5
    Contribution: 2
    Rationale: Convenient pack of 3 for regular users, enhancing value proposition.
    Sources: Kantar
Summary
Strong brand and feature fit position the product well in the growing Indian herbal hair color market.

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Where to Buy

Flipkart
₹315.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹300.00
3-5 days · ⭐ 4.0/5
Buy
Big Bazaar
₹320.00
N/A · ⭐ 4.3/5
-
Reliance Fresh
₹310.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
315.00 2-3 days 4.2/5 Buy Now
Nykaa
300.00 3-5 days 4.0/5 Buy Now
Big Bazaar
320.00 N/A 4.3/5 -
Reliance Fresh
310.00 N/A 4.1/5 -

Price Comparison

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Rs.159.00 Rs.180.00

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DIAMOND Khadi Herbal Mehndi Chandan Mix for Unisex 45g Black Pack of 3

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Best price
Rs.159.00 Rs.180.00