Delicate Hairline Powder Instantly Conceals Hair Root Touch Up Hair Powder Hair Toppers for Women Men Hair Fibers for Thinning Hair Non Sticky Root Cover Up Stain Proof Long Lasting

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Instantly conceal roots and grays with this non-sticky powder
  • Long-lasting coverage for a natural look all day
  • Wide range of shades available for perfect match
  • Ideal for men and women with thinning hair or roots to cover

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with competitive pricing and suitable features for Indian market.
Rs.299.00 Rs.599.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Hairline Powder
Coverage Instant
Formula Non-Sticky, Stain-Proof
Longevity Long-Lasting
Shades Available Variety
Target Audience Women and Men
Hair Types All Hair Types
Details

Delicate Hairline Powder Instantly Conceals Hair Root Touch Up Hair Powder Hair Toppers for Women Men Hair Fibers for Thinning Hair Non Sticky Root Cover Up Stain Proof Long Lasting

About Product: This hairline powder is designed to instantly conceal hair roots, providing a quick and easy touch-up solution. It is perfect for covering up grays or roots in between salon visits.

Key Features: The hair powder is non-sticky and stain-proof, ensuring a natural look that lasts all day. It is also available in a variety of shades to match your hair color seamlessly.

For whom: This product is ideal for both women and men who are experiencing thinning hair or looking to cover up roots quickly and effectively. It is suitable for all hair types and textures.

Pros: - Provides instant coverage for roots and grays - Non-sticky and stain-proof formula - Long-lasting results - Wide range of shades available for a perfect match

Cons: - May require frequent reapplication throughout the day - Can be more noticeable on very light or very dark hair colors

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers non-sticky, long-lasting coverage suitable for Indian climate Nielsen
Brand Strength 20 18 Established brand reputation in hair care segment Euromonitor
Category Momentum 20 15 Growing demand for root touch-up products in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market GfK
Competition 10 8 Facing moderate competition from established and new entrants IRI
Use-case Advantage 5 5 Addresses the specific need to conceal thinning hair for both genders Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand with competitive pricing and suitable features for Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers non-sticky, long-lasting coverage suitable for Indian climate
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand reputation in hair care segment
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for root touch-up products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from established and new entrants
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the specific need to conceal thinning hair for both genders
    Sources: Kantar
Summary
Strong brand with competitive pricing and suitable features for Indian market.

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Where to Buy

Amazon India
₹999.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹1099.00
3-5 days · ⭐ 4.0/5
Buy
Nykaa
₹1199.00
N/A · ⭐ 4.3/5
-
Shoppers Stop
₹1299.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
999.00 2-3 days 4.2/5 Buy Now
Flipkart
1099.00 3-5 days 4.0/5 Buy Now
Nykaa
1199.00 N/A 4.3/5 -
Shoppers Stop
1299.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.299.00 Rs.599.00

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Delicate Hairline Powder Instantly Conceals Hair Root Touch Up Hair Powder Hair Toppers for Women Men Hair Fibers for Thinning Hair Non Sticky Root Cover Up Stain Proof Long Lasting

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Best price
Rs.299.00 Rs.599.00