Cover Your Gray Touch Up Stick Black AD

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Instantly cover roots and grays with easy stick application
Water-resistant formula for long-lasting coverage on all hair types
Ideal for quick touch-ups between salon visits or on-the-go
Blends seamlessly with existing hair color for natural look

Market-Based Score (India)

66/100 (3.30/5)

Decent

Competitively priced root cover up stick with strong brand recognition.

Rs.1,712.26 Rs.4,000.00

Best price from

Amazon.in

Key Features

Category	Hair Care
Product Type	Touch Up Stick
Color	Black
Application	Stick Form
Formula	Water-resistant
Usage	Instant Coverage
Hair Types	All Hair Types
Pros	Easy to Apply
Pros	Blends Seamlessly
Cons	May Not Fully Cover Stubborn Grays
Cons	Color May Fade Over Time

Details

Cover Your Gray Touch Up Stick Black AD

This Cover Your Gray Touch Up Stick in Black from AD Brand is designed to quickly and easily cover up roots and grays in between colorings. With its convenient stick form, you can easily apply the product directly to the areas that need touch-up.

Key Features: - Provides instant coverage for roots and grays - Easy to use stick application - Water-resistant formula - Works on all hair types and textures

For whom: This touch-up stick is perfect for anyone who wants to conceal their roots or grays without the hassle of a full coloring treatment. Whether you're in between salon visits or just looking for a quick fix, this product is a convenient solution.

Pros: - Easy to apply - Blends seamlessly with existing hair color - Water-resistant formula means it won't smudge or run - Perfect for on-the-go touch-ups

Cons: - May not provide full coverage for very stubborn grays - Color may fade over time and require reapplication

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers easy application and long-lasting coverage, meeting consumer needs.	Vogue India
Brand Strength	20	10	AD Brand has established trust and recognition in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for root cover up products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing moderate competition from other root cover up sticks in the market.	Beauty Insider
Use-case Advantage	5	5	Convenient solution for covering gray roots between salon visits.	Femina
Final Market Score	100	66/100 (3.30/5)	Competitively priced root cover up stick with strong brand recognition.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Product offers easy application and long-lasting coverage, meeting consumer needs.

Sources: Vogue India
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: AD Brand has established trust and recognition in the Indian market.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for root cover up products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Retail Today
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other root cover up sticks in the market.

Sources: Beauty Insider
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient solution for covering gray roots between salon visits.

Sources: Femina

Summary

Competitively priced root cover up stick with strong brand recognition.

Quick Compare

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Where to Buy

Amazon India

₹499.00

2-3 days · ⭐ 4.2/5

Buy

Flipkart

₹479.00

3-5 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹549.00

N/A · ⭐ 4.3/5

Reliance Trends

₹499.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	499.00	2-3 days	4.2/5	Buy Now
Flipkart	479.00	3-5 days	4.0/5	Buy Now
Shoppers Stop	549.00	N/A	4.3/5	-
Reliance Trends	499.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Cover Your Gray Touch Up Stick Black AD In Stock	Rs.1,712.26 Rs.4,000.00 COD	GO TO STORE GO TO STORE
Cover Your Gray Touch Up Stick Black AD In Stock COD