e l f Matte Putty Primer Skin Perfecting Lightweight Oil free formula Mattifies Absorbs Excess Oil Fills in Pores and Fine Lines Soft Matte Finish All Day Wear 0 74 Oz

0 reviews

Smart Rank ⓘ 74/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Prep your skin flawlessly with e.l.f. Matte Putty Primer's lightweight, mattifying formula
Smooth out pores and fine lines for a flawless makeup canvas that lasts all day
Ideal for oily, combination, or normal skin types seeking a soft matte finish
Enjoy a smooth base, long-lasting makeup, and pore-filling benefits with this primer

Market-Based Score (India)

66/100 (3.30/5)

Decent

Competitively positioned primer with strong feature fit.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	4,928
Total / Avg	4.30★	4,928

Consensus: 4.30★ from 4,928 total reviews

Rs.1,099.00 Rs.1,250.00

Best price from

Amazon.in

Key Features

Category	Makeup Primer
Formula	Oil-free
Size	0.74 Oz
Finish	Soft Matte
Wear	All-Day
Suitable For	All Skin Types
Pros	Controls excess oil
Cons	May be too thick for some

Details

e l f Matte Putty Primer Skin Perfecting Lightweight Oil free formula Mattifies Absorbs Excess Oil Fills in Pores and Fine Lines Soft Matte Finish All Day Wear 0 74 Oz

About Product: e.l.f. Matte Putty Primer is a skin-perfecting primer specially designed to mattify the skin and create a smooth base for makeup application. Its lightweight, oil-free formula helps to absorb excess oil, fill in pores and fine lines, and provide a soft matte finish.

Key Features: - Lightweight, oil-free formula - Mattifies the skin - Absorbs excess oil - Fills in pores and fine lines - Provides a soft matte finish - Long-lasting, all-day wear - Comes in a convenient 0.74 oz size

For whom: This primer is suitable for all skin types, especially those with oily or combination skin looking for a mattifying primer that helps control excess shine and creates a smooth canvas for makeup application.

Pros & Cons: Pros: - Helps control excess oil - Fills in pores and fine lines - Provides a matte finish - Long-lasting wear - Affordable price point Cons: - Some users may find the texture to be too thick - Not as effective for very dry skin types

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and pore-filling align with market trends.	Vogue India
Brand Strength	20	10	e.l.f. known for affordable quality products.	Brandwatch
Category Momentum	20	15	Growing demand for primers in Indian market.	IDC
Price Positioning	20	10	Competitively priced for the features offered.	Retail Today
Competition	10	6	Facing competition from established and new brands.	Beauty Insider
Use-case Advantage	5	5	Addresses common skin issues in Indian climate.	Elle India
Final Market Score	100	66/100 (3.30/5)	Competitively positioned primer with strong feature fit.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Matte finish and pore-filling align with market trends.

Sources: Vogue India
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: e.l.f. known for affordable quality products.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for primers in Indian market.

Sources: IDC
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for the features offered.

Sources: Retail Today
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from established and new brands.

Sources: Beauty Insider
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses common skin issues in Indian climate.

Sources: Elle India

Summary

Competitively positioned primer with strong feature fit.

Quick Compare

elf Matte Putty Primer - Perfecting Skin 074 oz

Rs.1,250.00

Key Features

Category	Makeup Primer
Formula	Oil-free
Size	0.74 Oz
Finish	Soft Matte
Wear	All-Day
Suitable For	All Skin Types
Pros	Controls excess oil
Cons	May be too thick for some

⭐ Reviews Summary

✅ What Users Love

Lightweight formula
Mattifies skin effectively
Fills in pores and fine lines

⚠️ What to Watch

May not work well for all skin types
Some users experienced excess dryness
Scent may be too strong for some individuals

Swiss Beauty Gloss Me Lip Gloss 7ml

Rs.249.00

Key Features

Category	Lip Gloss
Weight	6.7ml
Finish	Glossy
Formula	Lightweight
Texture	Non-sticky
Ingredients	Jojoba Oil & Glycerine
Hydration	Yes
Versatility	Can be worn alone or over lipstick

⭐ Reviews Summary

✅ What Users Love

Lightweight formula that feels comfortable on lips
Provides a glossy finish without being sticky
Infused with jojoba oil and glycerine for added hydration

⚠️ What to Watch

Color payoff may not be as intense as expected
Requires frequent reapplication throughout the day
Packaging may be prone to leaks or damage

Alpecin Hair Growth Shampoo 250ml

Rs.699.00

Key Features

Category	Hair Care
Product Name	Alpecin Caffeine Shampoo C1
Volume	250ml
Key Ingredient	Caffeine
Benefits	Strengthens hair growth, reduces hair loss
Suitable For	Men and women
Usage	Daily use
Pros	Effective, refreshing, easy to use
Cons	Strong scent, variable results

⭐ Reviews Summary

✅ What Users Love

Effective in promoting natural hair growth
Reduces hair loss
Controls hair fall

⚠️ What to Watch

Strong caffeine scent may not be appealing to all users
Some users may experience dryness or irritation on the scalp
Results may vary among individuals

MARS Lip Crayon 12-Hour Matte 35gm

Rs.279.00

Key Features

Category	Lipstick
Model	B09P8DMNMT
Price	279.0000
Finish	Matte
Duration	Up to 12 Hours
Waterproof	Yes
Smudge-proof	Yes
Weight	3.5 gm

⭐ Reviews Summary

✅ What Users Love

Long-lasting up to 12 hours
Matte finish
Waterproof

⚠️ What to Watch

May feel drying on lips
Limited color selection
Difficult to remove completely

Where to Buy

Nykaa

₹950.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹999.00

2-3 days · ⭐ 4.1/5

Buy

Shoppers Stop

₹1050.00

N/A · ⭐ 4.0/5

Health & Glow

₹990.00

N/A · ⭐ 3.9/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	950.00	2-4 days	4.2/5	Buy Now
Amazon India	999.00	2-3 days	4.1/5	Buy Now
Shoppers Stop	1050.00	N/A	4.0/5	-
Health & Glow	990.00	N/A	3.9/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Naturtint Permanent Hair Colour Dark Brown 3N \| For Optimal Scalp Care\| 100% Grey Coverage \| Long Lasting Hair Colour \| Ammonia Free Vegan \| No Parabens \| Enriched with Olives & Organic Shea Butter Estimated Delivery: 2-3 days In Stock	Rs.1,099.00 Rs.1,250.00 COD	GO TO STORE GO TO STORE
Naturtint Permanent Hair Colour Dark Brown 3N \| For Optimal Scalp Care\| 100% Grey Coverage \| Long Lasting Hair Colour \| Ammonia Free Vegan \| No Parabens \| Enriched with Olives & Organic Shea Butter Estimated Delivery: 2-3 days In Stock COD