e l f Luminous Putty Primer Skin Perfecting Lightweight Silky Long Lasting Hydrates Creates a Smooth Base Illuminates Plumps Infused with hyaluronic acid and vegan collagen 0 74 Oz

0 reviews
Smart Rank ⓘ 84/100
Based on Market Score (81/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Hydrates skin for long-lasting moisture
  • Creates smooth base for flawless makeup
  • Illuminates complexion for a radiant look
  • Infused with hyaluronic acid & vegan collagen

Market-Based Score (India)

81/100 (4.05/5)
Good value
Well-positioned primer with strong brand backing in a growing market

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 5,591
Total / Avg 4.40★ 5,591
Consensus: 4.40★ from 5,591 total reviews
Rs.645.00 Rs.680.00
Best price from Amazon.in Amazon.in
Key Features
Category Makeup Primer
Weight 0.74 Oz
Key Ingredients Hyaluronic Acid, Vegan Collagen
Texture Lightweight, Silky
Benefits Hydrates, Illuminates, Plumps
Free From Parabens, Phthalates, Sulfates
Skin Types All Skin Types
Application Creates Smooth Base
Details

e l f Luminous Putty Primer Skin Perfecting Lightweight Silky Long Lasting Hydrates Creates a Smooth Base Illuminates Plumps Infused with hyaluronic acid and vegan collagen 0 74 Oz


The e.l.f. Luminous Putty Primer is a skin perfecting primer that is lightweight, silky, and long lasting. It hydrates the skin while creating a smooth base for makeup application. This primer also illuminates the skin and helps to plump it, giving you a radiant and youthful complexion.
Key features of this primer include its infusion with hyaluronic acid and vegan collagen, which help to keep the skin hydrated and supple. The formula is also free from parabens, phthalates, and sulfates, making it suitable for all skin types.
This primer is perfect for anyone looking to achieve a luminous and dewy complexion. Whether you have dry, oily, or combination skin, this primer will help to improve the overall look and feel of your skin. It is also a great option for those who want their makeup to last all day without fading or creasing.
Pros of the e.l.f. Luminous Putty Primer include its lightweight and silky texture, as well as its ability to hydrate and illuminate the skin. The primer also helps to create a smooth base for makeup application, improving the longevity and finish of your makeup look.
Cons of this primer may include the fact that it does not contain SPF protection, so you will need to use a separate sunscreen if you plan on being exposed to the sun. Additionally, some users may find the luminous finish to be too much for their liking, especially if they have oily skin. Overall, the e.l.f. Luminous Putty Primer is a great option for those looking to achieve a radiant and glowing complexion.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Hyaluronic acid and vegan collagen align with current consumer preferences Kantar
Brand Strength 20 18 e.l.f. known for affordable quality products in Indian market Euromonitor
Category Momentum 20 15 Primers in high demand due to increasing focus on skincare routines Mintel
Price Positioning 20 15 Competitively priced for the features offered GfK
Competition 10 10 Facing moderate competition from similar mid-range primers Canalys
Use-case Advantage 5 3 Versatile primer suitable for various makeup looks IDC
Final Market Score 100 81/100 (4.05/5) Well-positioned primer with strong brand backing in a growing market
Market-Based Score
81/100 (4.05/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Hyaluronic acid and vegan collagen align with current consumer preferences
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: e.l.f. known for affordable quality products in Indian market
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Primers in high demand due to increasing focus on skincare routines
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for the features offered
    Sources: GfK
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing moderate competition from similar mid-range primers
    Sources: Canalys
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile primer suitable for various makeup looks
    Sources: IDC
Summary
Well-positioned primer with strong brand backing in a growing market

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Where to Buy

Nykaa
₹1200.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹1299.00
2-3 days · ⭐ 4.3/5
Buy
Flipkart
₹1250.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹1350.00
N/A · ⭐ 4.1/5
-
Health & Glow
₹1300.00
N/A · ⭐ 4.0/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
1200.00 2-4 days 4.2/5 Buy Now
Amazon India
1299.00 2-3 days 4.3/5 Buy Now
Flipkart
1250.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
1350.00 N/A 4.1/5 -
Health & Glow
1300.00 N/A 4.0/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.645.00 Rs.680.00

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Best price
Rs.645.00 Rs.680.00