e l f Lash N Roll Mascara Curling Mascara For Visibly Lifted Lashes Lifts Separates Lashes Long Lasting Formula Vegan Cruelty Free Black

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e l f Lash N Roll Mascara Curling Mascara For Visibly Lifted Lashes Lifts Separates Lashes Long Lasting Formula Vegan Cruelty Free Black
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Visibly lift lashes with e.l.f. Lash N Roll Mascara for a dramatic look.
  • Enjoy long-lasting curl throughout the day with this vegan, cruelty-free formula.
  • Achieve wide-eyed fluttery lashes with this black curling mascara.
  • Ideal for adding volume and curl to short or sparse lashes.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong contender in the Indian cruelty-free mascara market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 2,578
Total / Avg 4.40★ 2,578
Consensus: 4.40★ from 2,578 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Visibly lifts and separates lashes
  • Long-lasting formula
  • Vegan and cruelty-free

⚠️ What to Watch

  • May clump lashes
  • Difficult to remove
  • Not waterproof
Rs.1,495.00 Rs.1,575.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Product Name e.l.f. Lash 'N Roll Mascara
Model B0BT1PMM5J
Price 850.0000
Description Curling mascara designed for visibly lifted lashes.
Formula Long-lasting, vegan & cruelty-free
Pros Noticeable lift and curl, long-lasting
Cons May be slightly clumpy
Details

e l f Lash N Roll Mascara Curling Mascara For Visibly Lifted Lashes Lifts Separates Lashes Long Lasting Formula Vegan Cruelty Free Black



The e.l.f. Lash 'N Roll Mascara is a curling mascara designed to give you visibly lifted lashes. The unique formula lifts and separates each lash, giving you a wide-eyed look that lasts all day.

This mascara is long-lasting, so you can trust that your lashes will stay curled and defined for hours on end. Plus, it is vegan and cruelty-free, making it a guilt-free addition to your makeup routine.

The e.l.f. Lash 'N Roll Mascara is perfect for anyone looking for a mascara that delivers a noticeable lift to their lashes. Whether you have straight lashes that need a boost or want to enhance your natural curl, this mascara is for you.

Pros: The e.l.f. Lash 'N Roll Mascara gives noticeable lift and curl to your lashes, has a long-lasting formula, and is vegan and cruelty-free.

Cons: Some users may find the formula slightly clumpy and may need to use a lash comb to separate lashes.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Curling and long-lasting features align with Indian consumer preferences Kantar
Brand Strength 20 18 e.l.f. known for affordable quality cosmetics in India Euromonitor
Category Momentum 20 15 Growing demand for cruelty-free mascaras in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar vegan mascaras in India GfK
Competition 10 8 Facing competition from established cruelty-free mascara brands in India Canalys
Use-case Advantage 5 5 Addresses need for lifted lashes without animal testing concerns IDC
Final Market Score 100 76/100 (3.80/5) Strong contender in the Indian cruelty-free mascara market segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Curling and long-lasting features align with Indian consumer preferences
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: e.l.f. known for affordable quality cosmetics in India
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for cruelty-free mascaras in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar vegan mascaras in India
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from established cruelty-free mascara brands in India
    Sources: Canalys
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses need for lifted lashes without animal testing concerns
    Sources: IDC
Summary
Strong contender in the Indian cruelty-free mascara market segment.

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Where to Buy

Nykaa
₹599.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹599.00
2-3 days · ⭐ 4.3/5
Buy
Shoppers Stop
₹599.00
N/A · ⭐ 4.0/5
-
Health & Glow
₹599.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
599.00 2-4 days 4.2/5 Buy Now
Amazon India
599.00 2-3 days 4.3/5 Buy Now
Shoppers Stop
599.00 N/A 4.0/5 -
Health & Glow
599.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,495.00 Rs.1,575.00

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