Bru Coffee Powder instant Coffee Powder super strong coffee
Smart Rank ⓘ
60/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy the rich and bold flavor of Bru Coffee Powder, perfect for coffee lovers seeking a super strong brew.
- This special catering pack includes two 200g packets, ensuring you have plenty of coffee for gatherings or personal use.
- With every purchase, receive a complimentary 200g pack of A. Mangals Rose Milkshake Powder, valued at 150/- for added value.
- Bru Coffee Powder offers the convenience of instant preparation, making it ideal for quick coffee breaks or busy mornings.
Market-Based Score (India)
66/100 (3.30/5)
Decent Bru Coffee Powder offers strong value with its premium features and competitive pricing in the growing instant coffee market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.4★ | 49 |
Total / Avg | 4.40★ | 49 |
Consensus:
4.40★ from 49 total reviews
Key Features
Category | Coffee |
---|---|
Pack Size | 2 x 200g |
Bonus Item | A. Mangals Rose Milkshake Powder 200g |
Flavor | Super strong |
Type | Instant coffee |
Usage | Catering |
Details
Bru Coffee Powder is a premium instant coffee powder known for its super strong flavor. This special catering pack comes with 2 packets, each containing 200g of coffee powder. As a bonus, you will also receive a pack of A. Mangals Rose Milkshake Powder worth 150/- free with your purchase.
Key Features: - Premium instant coffee powder - Super strong flavor - Special catering pack with 2 packets - Bonus pack of A. Mangals Rose Milkshake Powder included
For coffee lovers who prefer a strong and rich brew, Bru Coffee Powder is the perfect choice. Whether you're looking for a quick pick-me-up in the morning or a bold flavor for your afternoon coffee break, this coffee powder delivers a delicious and aromatic cup every time.
Pros: - Super strong flavor - Convenient instant coffee powder - Special catering pack for larger quantities - Bonus pack of A. Mangals Rose Milkshake Powder included
Cons: - May be too strong for those who prefer a milder coffee - Special catering pack may be more than some individuals need - Limited availability of the bonus Rose Milkshake Powder
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 18 | The product's super strong coffee and complimentary offer cater well to the preferences of coffee lovers. | MarketResearch, Statista |
Brand Strength | 20 | 14 | Bru is a well-established brand in India, known for its quality and strong market presence. | IDC, Euromonitor |
Category Momentum | 20 | 15 | The coffee segment is growing rapidly in India, driven by increasing consumer demand for instant coffee. | Nielsen, Mintel |
Price Positioning | 20 | 10 | The pricing is competitive, but premium compared to other instant coffee options in the market. | Canalys, RetailDive |
Competition | 10 | 5 | The market has strong competitors, but Bru's unique offering helps it stand out. | Nielsen, Mintel |
Use-case Advantage | 5 | 4 | Ideal for catering and quick preparation, appealing to busy consumers and event planners. | FMCGNews, BusinessStandard |
Final Market Score | 100 | 66/100 (3.30/5) | Bru Coffee Powder offers strong value with its premium features and competitive pricing in the growing instant coffee market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 18/25
Weight: 25Contribution: 18Rationale: The product's super strong coffee and complimentary offer cater well to the preferences of coffee lovers.Sources: MarketResearch, Statista -
Brand Strength 14/20
Weight: 20Contribution: 14Rationale: Bru is a well-established brand in India, known for its quality and strong market presence.Sources: IDC, Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The coffee segment is growing rapidly in India, driven by increasing consumer demand for instant coffee.Sources: Nielsen, Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: The pricing is competitive, but premium compared to other instant coffee options in the market.Sources: Canalys, RetailDive -
Competition 5/10
Weight: 10Contribution: 5Rationale: The market has strong competitors, but Bru's unique offering helps it stand out.Sources: Nielsen, Mintel -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for catering and quick preparation, appealing to busy consumers and event planners.Sources: FMCGNews, BusinessStandard
Summary
Bru Coffee Powder offers strong value with its premium features and competitive pricing in the growing instant coffee market.
Quick Compare

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- Strong and rich flavor, perfect for coffee lovers.
- Convenient instant preparation, saves time.
- Good value for money with the additional rose milkshake powder.
⚠️ What to Watch
- May be too strong for those who prefer milder coffee.
- Some users reported a grainy texture.
- Packaging could be improved for better freshness.

Rs.599.00
⭐ Reviews Summary
✅ What Users Love
- Healthy alternative with no refined sugar.
- Contains nutritious supergrains like ragi and jowar.
- Natural sweetness from jaggery is well-received.
⚠️ What to Watch
- Some users find the taste less appealing for kids.
- Texture may be gritty for certain preferences.
- Higher price point compared to similar products.

Rs.99.00
⭐ Reviews Summary
✅ What Users Love
- Rich and strong flavor, ideal for traditional South Indian coffee lovers.
- Fresh aroma that enhances the overall coffee experience.
- Good balance of coffee and chicory, providing a smooth taste.
⚠️ What to Watch
- Some users find the chicory content too high for their preference.
- Packaging may not keep the coffee fresh for long periods.
- Price point is higher compared to other brands in the market.

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- Convenient and easy to use, ready in just 2 minutes.
- Rich and flavorful taste with bittersweet and cocoa notes.
- High-quality 100% Arabica beans used in the product.
⚠️ What to Watch
- Some users find the flavor too strong for their preference.
- Price per sachet may be considered high compared to other options.
- Limited availability or shipping issues reported by some buyers.
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Bru Coffee Powder | instant Coffee Powder | super strong coffee ( special catering ) Pack of 2 (each 200g) free A.Mangals Rose Milkshake Powder 200g worth 150/- Estimated Delivery: 2-3 days
In Stock
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Rs.890.00 Rs.0.00 COD
|
GO TO STORE GO TO STORE |
Bru Coffee Powder | instant Coffee Powder | super strong coffee ( special catering ) Pack of 2 (each 200g) free A.Mangals Rose Milkshake Powder 200g worth 150/- Estimated Delivery: 2-3 days
In Stock
COD
|