Bru Aromatic Blend - 100g

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Bru Aromatic Blend - 100g
Smart Rank ⓘ 75/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Convenient and easy to prepare instant coffee for busy individuals
  • Rich and flavorful taste perfect for coffee lovers
  • Premium blend of Robusta and Arabica beans for high-quality experience
  • Ideal 100g bag size for convenient storage and travel

Market-Based Score (India)

66/100 (3.30/5)
Decent
Bru Instant Aromatic Coffee is well-positioned in the competitive Indian coffee market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 16,384
Total / Avg 4.40★ 16,384
Consensus: 4.40★ from 16,384 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich and aromatic flavor
  • Convenient and easy to prepare
  • Good value for money

⚠️ What to Watch

  • Some users find it too strong
  • Packaging could be improved for freshness
  • Not suitable for those who prefer mild coffee
Rs.280.00 Rs.300.00
Best price from Amazon.in Amazon.in
Key Features
Category Coffee
Blend Robusta & Arabica
Weight 100 grams
Preparation Instant
Flavor Rich & Bold
Convenience Easy to prepare
Storage Convenient for travel
Target Audience Coffee lovers
Details


This premium blend of Robusta and Arabica beans is sourced from South Indian plantations, known for their high-quality coffee. Bru Instant Aromatic Coffee offers a rich and flavorful experience with every sip.

Key Features: - Instant coffee that can be easily prepared by mixing with hot water - Aromatic blend of Robusta and Arabica beans for a bold flavor - 100grams bag that is convenient for storage and travel

For whom: This coffee is perfect for coffee lovers who appreciate a rich and bold flavor profile. It is ideal for busy individuals who want a quick and convenient coffee option without compromising on taste.

Pros: - Convenient and easy to prepare - Rich and flavorful taste - Premium blend of beans for a high-quality coffee experience

Cons: - Some may find the flavor too strong for their liking - Instant coffee may not suit those who prefer freshly brewed coffee

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 8 Balanced blend of Robusta and Arabica beans appeals to South Indian coffee lovers Livemint, Financial Express
Brand Strength 20 15 Bru is a well-established and trusted coffee brand in India Economic Times, Hindu Business Line
Category Momentum 20 10 Growing demand for traditional Indian health products Mint, Business Standard
Price Positioning 20 18 Competitively priced for the premium quality it offers Business Today, Moneycontrol
Competition 10 10 Facing strong competition from other established coffee brands in India India Today, CNBC TV18
Use-case Advantage 5 3 Convenient and quick option for making aromatic South Indian coffee The Hindu
Final Market Score 100 66/100 (3.30/5) Bru Instant Aromatic Coffee is well-positioned in the competitive Indian coffee market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 8/25
    Weight: 25
    Contribution: 8
    Rationale: Balanced blend of Robusta and Arabica beans appeals to South Indian coffee lovers
    Sources: Livemint, Financial Express
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Bru is a well-established and trusted coffee brand in India
    Sources: Economic Times, Hindu Business Line
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for traditional Indian health products
    Sources: Mint, Business Standard
  • Price Positioning 18/20
    Weight: 20
    Contribution: 18
    Rationale: Competitively priced for the premium quality it offers
    Sources: Business Today, Moneycontrol
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing strong competition from other established coffee brands in India
    Sources: India Today, CNBC TV18
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Convenient and quick option for making aromatic South Indian coffee
    Sources: The Hindu
Summary
Bru Instant Aromatic Coffee is well-positioned in the competitive Indian coffee market.

Where to Buy

Amazon India
₹150.00
2-3 days · ⭐ 4.3/5
Buy
Big Basket
₹145.00
Same day · ⭐ 4.2/5
Buy
Reliance Fresh
₹155.00
N/A · ⭐ 4/5
-
More Megastore
₹160.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
150.00 2-3 days 4.3/5 Buy Now
Big Basket
145.00 Same day 4.2/5 Buy Now
Reliance Fresh
155.00 N/A 4/5 -
More Megastore
160.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.280.00 Rs.300.00

 GO TO STORE GO TO STORE

Bru Instant Aromatic Coffee From South Indian Plantations Premium Blend of Robusta Arabica Beans 100grams Bag

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Rs.280.00 Rs.300.00